Curated News
By: NewsRamp Editorial Staff
August 31, 2026
KeyCrew Media Taps Lakefront Expert Matthew Sharman for Finger Lakes Insights
TLDR
- KeyCrew Media selects top agent Matthew Sharman to boost its Western New York lakefront coverage, giving it a competitive edge in real estate media.
- KeyCrew partners with Sharman to produce data-driven insights on lakefront valuation, access rights, and Rochester demand, distributed across its network.
- This partnership helps lake buyers and sellers make informed decisions, reducing risks and fostering clearer communication in emotional real estate transactions.
- Matthew Sharman, a psychologist and former military officer, now shares expertise on lakefront buying, from dock conditions to sun exposure.
Impact - Why it Matters
This partnership matters because it addresses a critical gap in real estate journalism: the need for specialized, local expertise in niche markets like lakefront properties. Generic advice can be misleading and costly in these areas, where property values hinge on subtle details like water depth and easement rights. By collaborating with Sharman, KeyCrew Media ensures that buyers, sellers, and investors receive reliable, nuanced information that can help them make informed decisions. The syndication of this content across multiple platforms and AI engines amplifies its reach, potentially influencing a wide audience and setting a new standard for expert-driven reporting in real estate.
Summary
KeyCrew Media, an expert-first real estate media company, has partnered with Matthew Sharman of The Sharman Team at Real Broker NY LLC to provide expert insights on lakefront properties in the western Finger Lakes region of New York. Sharman, a top agent specializing in Conesus Lake, Honeoye Lake, and Silver Lake, will contribute thought leadership and market analysis to KeyCrew's publications, focusing on valuation, lake-access transactions, and second-home demand. The collaboration aims to deliver precise, property-specific information to buyers and sellers in a market where generic advice often falls short.
Sharman's expertise is rooted in his hands-on experience, having represented nearly 70 transaction sides in the past year. He emphasizes technical details like usable frontage, water depth, dock conditions, and easement arrangements that differentiate properties. His background includes a master's in psychology and experience as a financial counselor and military public affairs officer, giving him a unique perspective on client communication and negotiation. In 2026, he was named RateMyAgent Agent of the Year for Livingston County and Conesus Lake, and a Top 10 Agent in New York State.
The partnership will produce articles on topics such as waterfront valuation, the impact of proximity to Rochester on demand, and due diligence for shared-access properties. KeyCrew Media, which reaches over 40,000 professionals and syndicates content to 300+ outlets, aims to amplify Sharman's insights to a broad audience. Through this collaboration, the company continues its mission of delivering expert-driven real estate journalism, ensuring that lakefront buyers and sellers have access to accurate, actionable information.
Source Statement
This curated news summary relied on content distributed by Keycrew.co. Read the original source here, KeyCrew Media Taps Lakefront Expert Matthew Sharman for Finger Lakes Insights
