Curated News
By: NewsRamp Editorial Staff
June 04, 2025
Kevel Strengthens Board with Ad Tech Veteran Mark Mannino
TLDR
- Kevel's appointment of Mark Mannino to its Board of Directors offers businesses a competitive edge in retail media through enhanced innovation and strategic growth.
- Mark Mannino's expertise will methodically guide Kevel in expanding its Retail Media Cloud capabilities and developing AI-driven tools for better audience segmentation.
- Kevel's focus on privacy-first technology and customizable ad solutions makes the digital advertising space more secure and beneficial for retailers and consumers alike.
- Discover how Kevel's new board member, Mark Mannino, is set to revolutionize retail media with AI and API-first strategies for unparalleled ad customization.
Impact - Why it Matters
This news is significant for retailers and businesses leveraging digital advertising, as Kevel's advancements in retail media technology, guided by Mannino's expertise, promise to enhance ad platform customization, privacy compliance, and AI-driven marketing strategies. This could lead to more efficient and effective advertising solutions, enabling businesses to better target their audiences and maximize revenue.
Summary
Kevel, a frontrunner in retail media technology, has announced the addition of Mark Mannino to its Board of Directors. Mannino, with his extensive background in advertising technology and digital commerce, including leadership roles at VidMob, Amazon, and Flywheel, is set to bolster Kevel's strategic initiatives. This move is timely, following Kevel's acquisition of Nexta and the anticipated release of the Kevel Console, a self-service platform for product and display ads. Mannino's expertise is expected to drive Kevel's innovation in retail media, particularly in enhancing its Retail Media Cloud™ capabilities, expanding its offsite strategy, and advancing AI-driven tools for audience segmentation.
James Avery, CEO of Kevel, highlighted Mannino's potential to influence the company's direction significantly, given his history of fostering innovation. Mannino himself expressed enthusiasm about joining Kevel, praising its API-first approach and dedication to empowering retailers. Kevel's commitment to privacy-first, customizable technology solutions positions it as a key player in the retail media sector, aiding businesses in launching effective ad networks swiftly. Discover more about Kevel's innovative solutions at www.kevel.com.
Source Statement
This curated news summary relied on content disributed by News Direct. Read the original source here, Kevel Strengthens Board with Ad Tech Veteran Mark Mannino
