Curated News
By: NewsRamp Editorial Staff
May 27, 2025
Kenny McCormick IV Launches Billboard Campaign for *LDS/LSD: The Psychedelic Hymnal*
TLDR
- Kenny McCormick IV launches a multi-city billboard campaign for *LDS/LSD* album, creating buzz and intrigue for exclusive content.
- The campaign spans 15 cities with real billboards in select locations, leading viewers to an immersive digital store and scavenger experience.
- The campaign aims to bring healing, creativity, and personal freedom through reinterpreting traditional Mormon hymns, fostering a sense of community and discovery.
- A stealth tour featuring intimate secret shows and disrupting billboards adds an element of mystery and excitement to the music and storytelling project.
Impact - Why it Matters
This news matters as it showcases a unique approach to music promotion and storytelling. The campaign aims to engage fans through an interactive experience and challenges traditional distribution methods. By reinterpreting traditional Mormon hymns in a modern way, McCormick and Gross are pushing boundaries and inviting audiences to join a creative and immersive journey.
Summary
Artist Kenny McCormick IV launches a multi-city billboard campaign for his new music project *LDS/LSD: The Psychedelic Hymnal*. The campaign spans 15 cities with mysterious messaging leading to an immersive digital store. McCormick and collaborator Craig Gross have a history of blending music, immersive performance, and narrative design.
Source Statement
This curated news summary relied on this press release disributed by 24-7 Press Release. Read the source press release here, Kenny McCormick IV Launches Billboard Campaign for *LDS/LSD: The Psychedelic Hymnal*
