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Kenny McCormick IV Launches Billboard Campaign for *LDS/LSD: The Psychedelic Hymnal*

Artist Kenny McCormick IV launches a multi-city billboard campaign for his new music project *LDS/LSD: The Psychedelic Hymnal*. The campaign spans 15 cities with mysterious messaging leading to an immersive digital store. McCormick and collaborator Craig Gross have a history of blending music, immersive performance, and narrative design.

This news matters as it showcases a unique approach to music promotion and storytelling. The campaign aims to engage fans through an interactive experience and challenges traditional distribution methods. By reinterpreting traditional Mormon hymns in a modern way, McCormick and Gross are pushing boundaries and inviting audiences to join a creative and immersive journey.