Keep A Breast & Warped Tour Celebrate 25-Year Partnership Milestone

The Keep A Breast Foundation (KAB) is celebrating a historic milestone with its return to Vans Warped Tour in Orlando, marking both KAB's 25th anniversary as a breast cancer early detection organization and Warped Tour's 30th anniversary. This final weekend brings to a close a celebration of two organizations that have grown up together since KAB first joined the tour in 1998, united by a mission to meet people where they are and create lasting positive impact through music, education, action and community. KAB Founder Shaney jo Darden emphasized that Warped Tour shaped how the organization shows up in the world—bold, fun, and uniquely themselves when it comes to breast health education, calling it a place where she always finds her people and meets new people excited to engage around shared humanity and health.

From the days of the "i love boobies!" awareness campaign inception to today's comprehensive breast health education programs, Keep A Breast and fellow social good organizations have been integral to Warped Tour's tradition of combining music with meaningful social impact. Warped Tour Founder Kevin Lyman explained his philosophy of nonprofit integration through "osmosis rather than preaching," where organizations like Keep A Breast are woven into the festival experience rather than creating separate educational programming. Lyman noted that if just 10% of the 40,000 attendees engage differently—whether by signing up for Keep A Breast’s self breast-exam app, asking questions, or participating in activities—that represents 4,000 people returning to their communities with transformed perspectives on health and activism.

At the Orlando festival, KAB is offering interactive educational experiences, distributing resources on breast self-examination and early detection, and providing direct engagement opportunities with their mission. Fans can win a custom "i love boobies!" electric guitar courtesy of Schecter Guitar Research and purchase limited edition 25th anniversary commemorative apparel and accessories designed by legendary contemporary artist and activist Shepard Fairey, with proceeds directly funding KAB's programming. This approach reflects KAB's focus on reaching people in unconventional ways through art, music, education and a punk-rock ethos. The organization looks ahead to future partnerships with Vans Warped Tour and the evolution of programs supporting the breast cancer community and young people worldwide with education and resources.