Curated News
By: NewsRamp Editorial Staff
June 25, 2024
Influencers Driving Consumers to Discount Clubs and Major Retailers like Costco, Finds IZEA's Latest Survey
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- Influencer marketing drives sales at discount clubs like Costco, Sam’s Club, and BJ’s, giving brands a competitive edge.
- IZEA's research shows that influencers impact purchasing decisions and drive sales in brick-and-mortar stores through social media promotion.
- Influencer marketing empowers brands to reach more consumers and enhance their shopping experience, leading to better sales and brand growth.
- Short video content is the most influential medium for driving consumers to make purchases at discount clubs, especially for the 18-29 age group.
Impact - Why it Matters
Influencer marketing has become a critical strategy for brands aiming to expand their reach, with the report highlighting the significant opportunities available for companies to partner with influencers to boost sales through discount clubs. The research also underscores the growth potential of influencer marketing, offering valuable insights into the intersection of influencer marketing and discount club memberships.
Summary
Recent research by IZEA Worldwide sheds light on the powerful impact that influencers have on purchasing decisions at discount clubs and major retailers, driving sales in brick-and-mortar stores such as Costco, Sam’s Club, and BJ’s. The report reveals that 68% of respondents have an active membership at a discount club store, with 81% of influencers having an active membership, and 93% of them recommending a product they purchased inside a store to someone else. Influencer posts were shown to have the greatest impact on product consideration, especially for the 18-29 age group, with short video content being the most influential medium. IZEA's research underscores the growth potential of influencer marketing and the strategic opportunities available for companies to partner with influencers to boost sales through discount clubs.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Influencers Driving Consumers to Discount Clubs and Major Retailers like Costco, Finds IZEA's Latest Survey
