Curated News
By: NewsRamp Editorial Staff
June 03, 2025
Imprint Names Tech Veteran Will Larson as CTO to Drive Innovation
TLDR
- Imprint gains a strategic edge by appointing Will Larson as CTO, leveraging his expertise in AI and machine learning to innovate co-branded credit card technology.
- Will Larson will oversee Imprint's engineering and technology development, focusing on enhancing their cloud-based platform and integrating AI and machine learning.
- Imprint's appointment of Will Larson as CTO aims to improve financial products, making them more accessible and tailored to enhance customer loyalty globally.
- Will Larson, a tech leader with a rich background at Uber and Stripe, joins Imprint to revolutionize co-branded credit cards with cutting-edge technology.
Impact - Why it Matters
This appointment signals Imprint's commitment to leveraging cutting-edge technology to enhance its co-branded credit card offerings. For consumers, this means access to more personalized and innovative financial products, potentially transforming how they interact with brands through loyalty programs. For the fintech industry, it underscores the growing importance of AI and machine learning in creating competitive, customer-centric solutions.
Summary
Imprint, a pioneer in modern co-branded credit cards, has announced the appointment of Will Larson as its new Chief Technology Officer (CTO). Larson, a veteran in the tech industry with over 15 years of experience, including leadership roles at Carta, Calm, Stripe, and Uber, is set to spearhead Imprint's engineering and technology development. His expertise in AI, machine learning, and building scalable technologies is expected to drive innovation in Imprint's proprietary cloud-based credit card and banking platform. Daragh Murphy, Imprint's co-founder and CEO, expressed enthusiasm about Larson joining the team, highlighting his potential to shape the company's technological future. Larson himself is excited about the opportunity to redefine the co-branded financial space with Imprint's platform, aiming to enhance customer experiences through product innovation.
Imprint stands out in the financial sector by partnering with global brands to create customized co-branded credit card programs that boost customer loyalty. With a focus on digital experiences and a robust technology stack, Imprint offers tailored rewards and quick program launches, positioning itself as a modern alternative to traditional banks. For more details on Imprint and its innovative solutions, visit www.imprint.co.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Imprint Names Tech Veteran Will Larson as CTO to Drive Innovation
