Imprint Names Tech Veteran Will Larson as CTO to Drive Innovation
Imprint appoints Will Larson as CTO to lead tech innovation in co-branded credit cards, enhancing customer loyalty with AI and machine learning.
This appointment signals Imprint's commitment to leveraging cutting-edge technology to enhance its co-branded credit card offerings. For consumers, this means access to more personalized and innovative financial products, potentially transforming how they interact with brands through loyalty programs. For the fintech industry, it underscores the growing importance of AI and machine learning in creating competitive, customer-centric solutions.