Curated News
By: NewsRamp Editorial Staff
November 05, 2025
Impel & RockED Launch First Automotive AI Certification Program
TLDR
- Impel's Automotive AI Certification provides automotive professionals with verified credentials that offer a competitive edge in career advancement and tech-driven workforce opportunities.
- The certification program includes over 70 microlearning modules delivered through short-form video, covering core AI concepts and real-world applications for automotive retail environments.
- This initiative empowers automotive employees with future-ready skills, improving workforce satisfaction and retention while building a more agile, capable industry workforce.
- Over 2,000 professionals enrolled in just four weeks for this free mobile certification that transforms how automotive retail teams work alongside AI technology.
Impact - Why it Matters
This certification program addresses the critical workforce transformation occurring across the automotive industry as AI adoption accelerates. For automotive professionals, it provides essential future-proof skills that will determine career advancement opportunities in an increasingly AI-driven workplace. For dealerships and retailers, it offers a solution to the growing challenge of employee retention and operational efficiency in a rapidly evolving industry. As AI continues to reshape automotive retail operations from sales to service, this certification establishes a standardized framework for workforce readiness that could become as essential as digital marketing certifications have become in other industries. The program's immediate enrollment success demonstrates both the urgency and demand for structured AI education in automotive retail.
Summary
Impel, the global leader in Automotive AI solutions, has partnered with RockED, the auto industry's premier mobile learning platform, to launch the groundbreaking Automotive AI Certification Program. This first-of-its-kind initiative represents a significant workforce development milestone, providing automotive retail professionals with essential AI skills through more than 70 microlearning modules available via the free RockED mobile app. The program has already demonstrated strong market demand, with 2,000 automotive professionals enrolling within just four weeks of its limited rollout, highlighting the industry's urgent need for accessible, role-based AI training tailored to automotive retail's unique challenges.
The certification program offers comprehensive training through short-form video content designed for modern learners, covering core AI concepts, real-world applications, and best practices for leveraging AI solutions to enhance productivity and performance. An Advanced Automotive AI Certification Program is also available for managers and executives, focusing on strategic AI implementation planning. According to Impel Co-Founder and CEO Devin Daly, this initiative addresses the critical need for professionals to effectively co-work alongside AI, positioning it as the future gold standard for AI readiness in automotive retail, similar to how Google Analytics certification became essential for digital marketing professionals.
The program delivers tangible benefits for both automotive professionals and retailers. Employees gain valuable career development opportunities through digital badges and shareable credentials that signal verified AI expertise, providing a competitive edge in an increasingly tech-driven workforce. For dealerships and retailers, the certification serves as a powerful resource for improving workforce performance, increasing employee retention, and driving operational efficiency. As Matthias Stoever, CEO of RockED, emphasized, this partnership represents more than knowledge transfer—it's about building confidence, adaptability, and long-term career growth while meeting learners where they are through mobile-first educational experiences.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Impel & RockED Launch First Automotive AI Certification Program
