Curated News
By: NewsRamp Editorial Staff
October 20, 2026
HS-Soft Partners with Rubean to Integrate Card Payments into Bakery Till Systems
TLDR
- HS-Soft AG gains a competitive edge by partnering with Rubean to integrate card payments into its till systems, eliminating separate terminals and reducing costs for over 700 bakery businesses.
- Rubean SoftPOS turns the till into a payment terminal via an app, supporting girocard, Mastercard, and Visa, so customers tap on the till screen to pay.
- The partnership simplifies checkout for bakeries, cutting clutter and costs, and speeds service so morning queues move faster, improving the day for businesses and customers.
- Bakery tills can now accept card taps directly on screen, eliminating extra terminals and cables, a neat shift for everyday retail payments.
Impact - Why it Matters
This partnership signals a broader shift in the point-of-sale industry towards software-based payment acceptance, which could accelerate the decline of traditional card terminals. For bakeries, it means lower hardware and maintenance costs, faster transactions, and a more seamless customer experience. As SoftPOS technology matures, it may empower small and medium-sized merchants to adopt digital payments more easily, fostering innovation and competition in the payments space. Rubean's proven platform and HS-Soft's market leadership in the DACH bakery sector could set a precedent for other niche retail verticals to follow.
Summary
HS-Soft AG, the Swiss market leader for bakery till systems in the DACH region, has chosen Munich-based FinTech Rubean AG as its SoftPOS partner to replace traditional card readers with integrated till systems. The partnership aims to streamline checkout processes for bakeries by turning payment terminals into an app on the till, supporting local card systems like girocard alongside Mastercard and Visa. HS-Soft, with 39 years of experience, serves over 700 businesses and 4,000 till stations. Heiner Schriever, founder and CEO of HS-Soft, explains: “At many bakery counters today, there are two devices side by side: the till and the card terminal, each with its own cable, its own contract and its own maintenance. With Rubean, the terminal becomes an app on the till. This means: one less device, lower costs, and every new till can accept cards straight away.”
Stephan Kück, co-CEO of Rubean, adds: “Together with HS-Soft, we’re creating a new checkout experience for bakeries and their customers.” Rubean AG has developed a technologically and regulatory-compliant payment platform that enables merchants, partners, and integrators to accept card payments on mobile devices via the Rubean SoftPOS app. The platform supports various banks and acquirers, local and global card systems, and enterprise applications with high availability, scalability, and security. After years of investment in R&D, the Rubean solution is in daily use in large-scale deployments and is now entering the next phase of development and scaling.
This collaboration eliminates the need for separate card terminals, reducing costs and simplifying setup for bakeries. Customers can simply hold their card or mobile phone up to the till screen, which also displays their shopping, ensuring quick transactions even during busy morning queues. For more information, visit www.rubean.com.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, HS-Soft Partners with Rubean to Integrate Card Payments into Bakery Till Systems
