Curated News
By: NewsRamp Editorial Staff
September 16, 2025
HPRA Announces 2025 ¡BRAVO! Awards Finalists Celebrating Latino Storytelling
TLDR
- The HPRA ¡BRAVO! Awards recognize top agencies like Chemistry Cultura and H+M Communications, offering industry prestige and competitive advantage in multicultural marketing.
- Finalists were selected through a rigorous scoring system evaluating 12 criteria across three judges per submission, with Agency of the Year assessed by 17 judges collectively.
- These awards celebrate Latino storytelling that drives economic contribution and social equity, honoring work that amplifies diverse voices for a more inclusive future.
- The awards feature innovative campaigns like McDonald's Grandma McFlurry and Neutrogena's SPF cafecito habit, blending culture with creativity in public relations.
Impact - Why it Matters
This recognition matters because Latinos represent the fastest-growing demographic in the United States, driving consumer trends and economic growth. The awards highlight how authentic cultural storytelling isn't just about representation—it's smart business strategy that connects brands with a powerful consumer base. As Latino purchasing power continues to expand, these award-winning campaigns demonstrate effective approaches for engaging diverse audiences, setting industry standards for inclusive marketing that resonates across communities and drives meaningful business results.
Summary
The Hispanic Public Relations Association (HPRA) has announced the finalists for its prestigious 2025 HPRA ¡BRAVO! Awards, recognizing excellence in multicultural communications. This year's program received over 40 submissions from agencies, brands, and nonprofit organizations nationwide, with 21 campaigns making the cut across 12 diverse categories including Digital or Media Platform PR Program, Film, Music & Entertainment, Influencer Engagement, and Agency of the Year. Notable finalists include Chemistry Cultura with campaigns for LiS: Latinos in Sports™ and Ozama Rum, d expósito & Partners for McDonald's Premios Héroes and Tajin USA initiatives, and H+M Communications for their work with Sony Pictures' Bad Boys: Ride or Die.
The awards gala, scheduled for November 13, 2025 at The Drake Hotel in Chicago, will also feature HPRA's inaugural leadership summit focused on cultural and industry trends. HPRA President Sonia V. Diaz emphasized the significance of Latino storytelling, noting that "Latinos are the largest contributors to consumer spending, entrepreneurship, and the labor force." The event will honor Pioneer of the Year Karina Martinez, co-founder of DRAFTED, and DEI Champion of the Year Adrianne C. Smith, founder of Cannes Can: Diversity Collective, alongside four HPRA scholarship recipients. Individual tickets are available for purchase, with HPRA members receiving discounted rates.
Source Statement
This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, HPRA Announces 2025 ¡BRAVO! Awards Finalists Celebrating Latino Storytelling
