Holy Rosary Credit Union Wins Tekkie Award for AI-Powered Financial Inclusion

Holy Rosary Credit Union, a $45 million institution headquartered in Kansas City, Missouri, has been named a first-place winner in the sixth annual Finopotamus Tekkie Awards, taking top honors in the "People Helping People" category. The award celebrates the credit union's innovative use of www.deeptarget.com data-driven personalization technology to deliver financial education and resources to underserved communities through digital banking channels. The Tekkie Awards recognize innovation across the credit union movement, and the People Helping People category specifically honors initiatives that measurably improve members' lives. Judges awarded a shared first-place designation to this year's nominees, highlighting Holy Rosary's leadership in mission-aligned financial support.

Founded to serve communities overlooked by mainstream banking, Holy Rosary has been recognized by the U.S. Treasury as one of the top 25 financial institutions nationwide serving low-income populations. By pairing community partnerships with tailored financial products, the credit union breaks down systemic barriers for underserved and immigrant populations. "For communities historically overlooked by mainstream financial institutions, having access to the right resources at the right moment can alter an entire financial trajectory," said Marquita Joshua, President & CEO. "Technology should amplify empathy, and with DeepTarget, we can offer personalized, practical next steps directly to the members who need them most."

Using DeepTarget's AI-powered personalization engine, Holy Rosary transforms account data and user behavior into accessible recommendations inside online and mobile banking. Instead of aggressive cross-selling, the credit union surfaces financial literacy tools, affordable lending alternatives, and community resources tailored to each member. "Holy Rosary Credit Union exemplifies the true essence of community banking by proving that cutting-edge technology and human-centric empathy are not mutually exclusive," said Preetha Pulusani, CEO of DeepTarget. The recognition underscores how community institutions can leverage AI to drive growth and connect members with vital financial lifelines.