Hoffecker: Regional Travel Key to Puerto Rico’s Tourism Growth

Puerto Rico’s tourism industry is reaching new heights, and hospitality professional Robert Hoffecker sees an opportunity to spread the benefits beyond San Juan. With an estimated 8.1 million visitors in 2025—an 8% increase from the previous year—and $1.99 billion in lodging revenue, the island’s popularity is undeniable. However, Hoffecker argues that encouraging travelers to explore regions like the West, Central mountains, and South can extend stays, support local communities, and create repeat visitors. Data from Discover Puerto Rico shows that while 60% of travelers visited the Metro region, only 35-40% explored the East or West, and 31% visited the South. Notably, those who ventured west stayed an average of 6.6 nights, compared to the overall average of five nights, indicating that regional exploration leads to longer visits.

Hoffecker emphasizes that hospitality businesses can play a key role by making personalized recommendations. For example, suggesting surfing in Rincón or Aguadilla for adventure seekers, or coffee farm tours in the central mountains for food enthusiasts, can turn a simple trip into a multi-region adventure. The South, anchored by Ponce’s cultural attractions, is also gaining traction: short-term rental bookings for the region are pacing 26% higher year-over-year. Food tourism is a powerful draw, with 84% of travelers engaging in gastronomic experiences and 40% saying cuisine influenced their destination choice. By helping visitors understand travel times and practical logistics, hotels and concierges can facilitate deeper exploration. As Hoffecker notes, “Puerto Rico does not need every visitor to experience everything in one trip. It may actually be better when someone leaves realizing how much they still want to see.” This approach not only enriches the visitor experience but also distributes economic benefits across the island.