Curated News
By: NewsRamp Editorial Staff
October 02, 2025
HKTDC Appoints Sophia Chong as New Executive Director
TLDR
- HKTDC's new leadership under Sophia Chong offers businesses strategic advantages in global market expansion through Hong Kong's superconnector platform.
- The HKTDC leadership transition includes Sophia Chong as Executive Director and Jenny Koo overseeing exhibitions and digital business services.
- HKTDC's enhanced services will strengthen Hong Kong's economy and support SMEs in navigating global uncertainty for sustainable business growth.
- Jenny Koo previously transformed physical exhibitions to virtual platforms and now leads HKTDC's digital business strategy development.
Impact - Why it Matters
This leadership transition at Hong Kong's primary trade promotion body signals strategic continuity during global economic uncertainty. As Hong Kong positions itself as a 'superconnector' between mainland China and international markets, stable leadership is crucial for maintaining the city's competitive edge. The emphasis on digital transformation and SME support comes at a critical time when businesses worldwide are adapting to post-pandemic realities and technological disruption. For international companies looking to access Asian markets and Hong Kong-based enterprises seeking global expansion, these appointments ensure continued support through exhibitions, digital platforms, and market intelligence services that facilitate cross-border trade and investment opportunities.
Summary
The Hong Kong Trade Development Council (HKTDC) has announced significant leadership changes with Sophia Chong assuming the role of Executive Director effective October 1, 2025. Ms. Chong emphasized Hong Kong's crucial role as a "superconnector" and "super value-adder" in the ever-changing global economy, committing to enhance the depth and breadth of HKTDC services to help businesses boost competitiveness and explore new markets. She stressed the organization's dedication to standing shoulder to shoulder with Hong Kong businesses amid global uncertainty and attracting more enterprises to utilize the Hong Kong platform for international expansion, which will inject new momentum into the city's economy and solidify its position as an international business hub.
Simultaneously, Jenny Koo has taken over as Deputy Executive Director, overseeing international exhibitions, related services, and digital business. Ms. Chong praised Ms. Koo's extensive experience serving the HKTDC and SMEs, noting her broad perspective across areas and innovative mindset that will empower the team to deliver dynamic results. Ms. Koo brings substantial expertise from her previous role as Assistant Executive Director, where she oversaw exhibitions and digital business initiatives with a focus on promoting Hong Kong's external trade. Her notable achievements include successfully transitioning physical exhibitions to virtual platforms in 2020 as Director of Exhibition Market Development and leading the formulation and implementation of the HKTDC's digitalization strategies in 2021 as Director of Digital Business, including upgrades to the hktdc.com Sourcing platform to enable SMEs to embrace digital technology.
The HKTDC, established in 1966 as a statutory body to promote, assist, and develop Hong Kong's trade, maintains over 50 offices globally, including 13 in Chinese Mainland. The organization promotes Hong Kong as a two-way global investment and business hub through international exhibitions, conferences, and business missions that create opportunities for companies, particularly small and medium-sized enterprises. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels, continuing its mission to support businesses in navigating challenges and capturing fresh opportunities in the evolving global marketplace.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, HKTDC Appoints Sophia Chong as New Executive Director
