Curated News
By: NewsRamp Editorial Staff
October 14, 2026
HITN MEDIA Launches 24/7 Vida y Salud Network at MIPCOM
TLDR
- HITN MEDIA launches Vida y Salud, a 24/7 Spanish health network, opening new advertising and sponsorship opportunities in health and wellness.
- HITN MEDIA's Vida y Salud network starts on digital platforms, expands to Puerto Rico via WIPR, then adds affiliates and digital health tools.
- HITN MEDIA's Vida y Salud network provides trusted Spanish-language health information, improving well-being for Hispanic families across the United States.
- Vida y Salud, founded by Doctora Aliza, launches as a 24/7 network offering preventive health content and plans telehealth services.
Impact - Why it Matters
This news matters because it addresses a critical gap in healthcare information for Spanish-speaking communities in the U.S., who often face language barriers and a lack of culturally competent health resources. By providing round-the-clock, trusted health programming in Spanish, HITN MEDIA is empowering Hispanic families to make informed decisions about their well-being. The launch in Puerto Rico, followed by expansion to other U.S. markets, will significantly increase access to preventive care information, nutrition advice, and emotional support. Moreover, the introduction of digital health tools and telehealth services demonstrates a commitment to meeting audiences where they are and bridging the gap between information and actionable healthcare. This initiative not only benefits viewers but also creates new avenues for advertisers and sponsors to reach a growing and underserved market, potentially driving innovation in health and wellness products and services tailored to Hispanic communities.
Summary
At MIPCOM in Cannes, France, HITN MEDIA, the leading nonprofit Spanish-language public media company in the United States, announced the launch of Vida y Salud as a new 24/7 linear television network. Initially available through HITN MEDIA's digital platforms, HITN-Go and VidaySalud.com, the network will then debut in Puerto Rico on WIPR's channel 6.3, also carried by Liberty Cable, giving it a potential reach of over 1.3 million households. WIPR becomes the first local affiliate, with additional U.S. markets to follow. The channel will offer trusted Spanish-language programming focused on preventive health, nutrition, physical activity, emotional well-being, and healthy lifestyles.
Michael D. Nieves, president and CEO of HITN MEDIA, stated, "Hispanic families deserve health information and services in their own language that are reliable and practical for their daily lives." He noted that the launch in Puerto Rico is a vital step in the brand's broader expansion, connecting audiences with resources and services that support their well-being. The network's launch strengthens Vida y Salud's media ecosystem, which includes its digital platform, newsletters, social media content, themed television programming blocks, and live events. The brand will also expand with new digital health tools, including a personal health management portal and live consultations with health and wellness specialists.
This expansion creates new opportunities for advertisers and sponsors in health and wellness categories, such as pharmaceuticals, insurance, personal care, nutrition, baby products, chronic disease management, and pets. Vida y Salud also plans to add telehealth services and medical prescriptions, extending its mission beyond information and content. Founded by Dr. Aliza Lifshitz—known as Doctora Aliza—Vida y Salud was created to strengthen the relationship between Hispanic patients and healthcare professionals. HITN MEDIA has managed the brand since 2018 and acquired it in 2026, ushering in a new phase of growth. HITN MEDIA currently reaches more than 35 million households in the United States.
Source Statement
This curated news summary relied on content distributed by Noticias Newswire. Read the original source here, HITN MEDIA Launches 24/7 Vida y Salud Network at MIPCOM
