Curated News
By: NewsRamp Editorial Staff
September 11, 2025
Heights Wellness Retreat Expands to Texas with Dallas Multi-Unit Deal
TLDR
- Heights Wellness Retreat's Dallas expansion offers franchise investors prime access to the growing $9 trillion wellness market with innovative therapies.
- Heights Wellness Retreat expands to Dallas through a multi-unit franchise agreement led by a couple with military, healthcare, and business backgrounds.
- Heights Wellness Retreat brings holistic wellness services to Dallas communities, promoting self-care and healthier lifestyles through innovative therapies.
- Formerly Massage Heights, Heights Wellness Retreat now offers cryotherapy and infrared saunas alongside massages in its new Dallas locations.
Impact - Why it Matters
This expansion matters because it reflects the massive growth of the wellness industry, projected to reach $9 trillion globally by 2028. For consumers, it means increased access to innovative wellness therapies like cryotherapy and infrared saunas alongside traditional massage services. The entry of experienced entrepreneurs like the Rogers into the wellness space indicates growing recognition of self-care as essential healthcare, potentially setting new standards for holistic wellness services in local communities. As more people prioritize mental and physical well-being post-pandemic, such expansions make advanced wellness treatments more accessible and mainstream.
Summary
Heights Wellness Retreat, formerly Massage Heights, has announced a significant multi-unit franchise agreement in Dallas, marking the brand's Texas debut since its October 2024 rebranding. The expansion is spearheaded by husband-wife entrepreneurial duo Russell and Norelia Rogers, who will open two locations to serve the Dallas community. The first Retreat will be located at 3111 Olympus Blvd, Suite 200 in Coppell, within the new development known as The Sound at Cypress Waters, while the second location is currently in site selection.
The Rogers bring diverse professional backgrounds to this venture - Russell with his MBA from Texas Christian University and federal service experience, and Norelia as a registered nurse specializing in dialysis. Their transition from real estate investments to franchising post-COVID reflects the growing appeal of wellness businesses. The brand, which started as a massage franchise in 2004, has evolved to offer innovative therapies including cryotherapy, infrared saunas, lymphatic drainage suits, meditation, red light therapy, and halo salt therapy, while maintaining massage and facials as core services.
With the global wellness industry projected to reach $9 trillion by 2028 according to the Global Wellness Institute, Heights Wellness Retreat is positioning itself for substantial growth. The company leadership has prime territories available nationwide and is actively seeking single and multi-unit operators to expand access to holistic wellness services across more U.S. communities through their franchise opportunities.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Heights Wellness Retreat Expands to Texas with Dallas Multi-Unit Deal
