Curated News
By: NewsRamp Editorial Staff
November 13, 2025
Greenlane Secures $110M for Digital Asset Treasury Strategy
TLDR
- Greenlane's $110 million private placement positions the company with significant BERA token holdings, creating a strategic advantage in digital asset treasury management over competitors.
- Greenlane issued shares and warrants totaling $110 million in cash, stablecoins, and BERA tokens, with proceeds allocated to digital asset treasury strategy and ongoing distribution operations.
- This funding strengthens Greenlane's ability to serve global customers with premium products while pioneering responsible digital asset integration in corporate treasury management.
- Greenlane secured major crypto backing from Polychain Capital and others, now holding over 54 million BERA tokens valued at approximately $108 million for its treasury strategy.
Impact - Why it Matters
This development represents a significant convergence of traditional consumer goods and cryptocurrency markets, potentially setting a precedent for other established companies considering digital asset treasury strategies. For investors, it demonstrates how legacy businesses can pivot to embrace blockchain technology and digital assets as core components of their financial strategy. The substantial institutional backing from major crypto players like Polychain Capital and Kraken validates the growing acceptance of cryptocurrency investments in mainstream corporate finance. For the broader market, Greenlane's move could accelerate adoption of digital assets as reserve holdings for public companies, potentially influencing how businesses manage treasury assets in an increasingly digital economy. The appointment of experienced leadership and implementation of lock-up agreements suggests a carefully planned transition that balances innovation with responsible governance.
Summary
Greenlane Holdings (NASDAQ: GNLN), a premier global platform for smoking accessories and lifestyle products, has successfully closed a groundbreaking $110 million private placement that marks a significant strategic shift toward digital assets. The financing package consists of approximately $50 million in cash and stablecoin investment alongside $59.5 million in BERA tokens, supported by the Berachain Foundation and led by prominent investment firm Polychain Capital. The deal attracted participation from major cryptocurrency industry players including Blockchain.com, Kraken, North Rock Digital, CitizenX, and dao5, signaling strong institutional confidence in Greenlane's new direction. The company issued substantial equity instruments including 3,328,012 Class A shares, 9,789,166 pre-funded warrants to cash investors, and 15,504,902 pre-funded warrants to cryptocurrency investors, along with 5,264,757 strategic advisor warrants.
Following this transformative financing round, Greenlane now holds an impressive 54,227,042 BERA tokens valued at approximately $108 million based on Binance's 24-hour volume-weighted average price as of October 23, 2025. The company has announced its intention to use the proceeds to execute an ambitious digital asset treasury strategy with BERA as its primary reserve asset, while continuing to operate its established distribution business. Key stakeholders including directors, officers, the Berachain Foundation, and Polychain Capital have entered into 180-day lock-up agreements, demonstrating long-term commitment to the company's vision. The transaction also brought significant governance changes with the appointment of Bruce Linton as Chairman and Billy Levy as director, bringing additional expertise to guide the company's strategic evolution. Aegis Capital Corp. served as exclusive placement agent for the deal, with legal counsel provided by Kaufman & Canoles, P.C., Sichenzia Ross Ference Carmel LLP and Paul Hastings LLP.
Founded in 2005, Greenlane has established itself as a powerful family of brands and omnichannel distribution platform serving thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers worldwide. The company operates through its proprietary e-commerce platforms including Vapor.com, PuffItUp.com, HigherStandards.com, Wholesale.Greenlane.com and MarleyNaturalShop.com, offering both its own diverse brand portfolio and exclusively licensed products like Marley Natural and K.Haring branded items. This major financial move represents a dramatic pivot for the traditional consumer goods company into the rapidly evolving digital asset space, positioning Greenlane at the intersection of established retail distribution and emerging cryptocurrency markets.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Greenlane Secures $110M for Digital Asset Treasury Strategy
