Blockchain Registration Transaction Record

Greenlane Secures $110M for Digital Asset Treasury Strategy

Greenlane Holdings closes $110M private placement to fund digital asset treasury strategy with BERA tokens as primary reserve asset, backed by Polychain Capital and Berachain Foundation.

This development represents a significant convergence of traditional consumer goods and cryptocurrency markets, potentially setting a precedent for other established companies considering digital asset treasury strategies. For investors, it demonstrates how legacy businesses can pivot to embrace blockchain technology and digital assets as core components of their financial strategy. The substantial institutional backing from major crypto players like Polychain Capital and Kraken validates the growing acceptance of cryptocurrency investments in mainstream corporate finance. For the broader market, Greenlane's move could accelerate adoption of digital assets as reserve holdings for public companies, potentially influencing how businesses manage treasury assets in an increasingly digital economy. The appointment of experienced leadership and implementation of lock-up agreements suggests a carefully planned transition that balances innovation with responsible governance.