Curated News
By: NewsRamp Editorial Staff
February 18, 2026
Greenlane Names Jason Hitchcock CEO to Lead Berachain Digital Asset Strategy
TLDR
- Greenlane appoints Jason Hitchcock as CEO to leverage his DeFi expertise and become the largest public holder of BERA, capturing yield through Berachain's Proof of Liquidity ecosystem.
- Greenlane's new CEO will execute a digital asset treasury strategy using validator operations, staking, and liquidity provisioning within Berachain's PoL mechanism to accumulate BERA and generate yield.
- Greenlane's strategy under new leadership aims to support sustainable on-chain economies through disciplined capital deployment and transparent reporting, building long-term value for shareholders and ecosystem participants.
- Jason Hitchcock brings 15 years of tech experience from Twitch and thirdweb to lead Greenlane's ambitious plan to dominate Berachain's innovative Proof of Liquidity blockchain.
Impact - Why it Matters
This leadership appointment represents a significant strategic shift for Greenlane as it positions itself at the intersection of traditional corporate finance and emerging blockchain ecosystems. For investors, it signals a company actively adapting to the digital asset revolution by bringing in specialized expertise to navigate the complex world of decentralized finance and blockchain infrastructure. The move highlights how publicly traded companies are increasingly exploring digital asset treasury strategies as legitimate components of corporate finance, potentially creating new models for shareholder value creation through participation in blockchain networks. For the broader blockchain industry, having a Nasdaq-listed company actively participating in Berachain's ecosystem lends credibility to the Proof of Liquidity model and could encourage other public companies to explore similar strategies. This development matters because it demonstrates the maturation of blockchain technology from speculative investment to institutional-grade financial strategy, potentially bridging the gap between traditional capital markets and decentralized networks while creating new opportunities for yield generation and value accumulation in the evolving digital economy.
Summary
Greenlane Holdings, Inc. (NASDAQ: GNLN) has appointed technology executive Jason Hitchcock as its new Chief Executive Officer, effective immediately, to spearhead the company's ambitious Berachain-focused Digital Asset Treasury (DAT) strategy. Hitchcock brings over 15 years of experience building revenue engines across SaaS, blockchain infrastructure, and decentralized finance, most recently serving as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform. His mandate includes deepening Greenlane's participation in the Berachain ecosystem through validator operations, staking, and liquidity provisioning while maintaining governance standards expected of a Nasdaq-listed company.
Hitchcock's background includes senior business development roles at Twitch and Bebo, where he was on the founding team and helped drive the company's acquisition by Twitch. He has been an active decentralized finance participant since 2020 and co-founded Four Moons, a DeFi advisory and liquid token investment firm, where he raised two private funds and managed digital asset strategies focused on yield generation. In his new role, Hitchcock will oversee corporate strategy, capital allocation, and operational execution as Greenlane seeks to become the largest public holder of BERA tokens and capture yield opportunities within Berachain's unique Proof of Liquidity ecosystem.
Greenlane's DAT strategy, initiated in October 2025, is dedicated to acquiring BERA tokens and increasing BERA-per-share through disciplined treasury management. Berachain's Proof of Liquidity mechanism represents a significant innovation in blockchain technology, aligning network security with ecosystem liquidity by rewarding active liquidity provision rather than passive token lockup. The network operates with three native tokens—BERA (gas and staking), BGT (governance and rewards), and HONEY (native stablecoin)—and has raised $150 million from leading digital asset investors including Brevan Howard, Framework Ventures, and Polychain Capital. This leadership change signals Greenlane's commitment to becoming a major player in the evolving digital asset landscape through strategic participation in innovative blockchain ecosystems.
Source Statement
This curated news summary relied on content disributed by PRISM Mediawire. Read the original source here, Greenlane Names Jason Hitchcock CEO to Lead Berachain Digital Asset Strategy
