Green Choice Proteins Expands to U.S. with OneLavi Launch

Australian plant-based nutrition brand Green Choice Proteins is set to make its U.S. market debut through an upcoming launch on OneLavi, marking a significant milestone in its expansion strategy. The company, founded by Puneet Chawla and based in Victoria, Australia, will offer American consumers its range of clean-label, plant-based protein powders for the first time. The initial lineup includes Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder, each packed with over 34 grams of plant protein per serving, sourced from Australian-grown peas and faba beans, and enhanced with omega-3 from linseed. These products are free from artificial colors, flavors, and fillers, aligning with the brand's commitment to ingredient transparency and sustainability.

Green Choice Proteins' entry into the U.S. market is part of a broader retail strategy that extends beyond e-commerce. The company plans to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida, where it will pitch its products to major retail buyers across health, specialty, food, drug, and mass channels. This move underscores the growing demand for plant-based nutrition options that offer functional benefits and clean ingredients. The brand's focus on Australian-grown pulses and sustainable practices positions it uniquely in the competitive U.S. market, appealing to health-conscious consumers seeking transparency in their supplements.

As Green Choice Proteins prepares to introduce its products to American consumers, the company emphasizes its long-term commitment to the U.S. market, with plans to expand through additional retail and e-commerce channels. The initial OneLavi launch serves as a testbed for consumer response, and the company is optimistic about the reception of its Australian-made, clean-label protein powders. With the rise of plant-based lifestyles and a growing interest in ingredient transparency, Green Choice Proteins aims to become a trusted name in the U.S. wellness industry, leveraging its unique value proposition of premium, sustainably sourced ingredients.