Curated News
By: NewsRamp Editorial Staff
September 21, 2026
Great American Media Taps Minivela to Launch Pure Flix Familia
TLDR
- Great American Media taps Minivela for Pure Flix Familia, gaining Latino market advantage through Manny Ruiz and Carlos Ponce's expertise.
- Minivela partners with Great American Media to develop Pure Flix Familia, handling programming, content, creator relations, and cultural strategy for the Latino streaming service.
- Pure Flix Familia, launching in October, will offer faith-based entertainment for Latino families, fostering authentic stories that reflect their values and experiences.
- Carlos Ponce, co-founder of Minivela, will also appear on-screen in future Pure Flix Familia projects, blending creative and talent roles.
Impact - Why it Matters
This partnership signals a significant investment in authentic Latino faith-and-family entertainment, filling a gap in mainstream streaming. As Latino audiences continue to grow in the U.S., culturally relevant content that reflects their values and experiences can foster stronger connections and loyalty. The involvement of Manny Ruiz and Carlos Ponce, who have deep roots in the Latino community, ensures that Pure Flix Familia will offer programming that resonates genuinely, potentially setting a new standard for inclusive entertainment. This move also highlights the increasing importance of serving diverse audiences with content that aligns with their faith and family values, which can influence broader industry trends.
Summary
Great American Media has announced a strategic partnership with Minivela, the Latino media entertainment and production company co-founded by media entrepreneur Manny Ruiz and actor-producer Carlos Ponce, to support the creation and production of Pure Flix Familia, a new streaming destination designed specifically for Latino families. The service is set to launch in early October with Spanish-language programming, eventually expanding to bilingual and English-language content. Minivela will serve as Pure Flix Familia’s programming, content, and creative partner, working closely with Great American Media and Pure Flix leadership on original programming, content development, creator relationships, licensing, cultural strategy, and audience engagement.
Bill Abbott, President and CEO of Great American Media, emphasized the importance of the partnership: “Pure Flix Familia represents an important expansion of Great American Media’s mission to serve families with trusted entertainment grounded in faith and shared values. Manny, Carlos and the Minivela team bring a strong creative instinct and a deep understanding of Latino audiences and a commitment to faith and family entertainment.” Manny Ruiz will lead Minivela’s work as programming, creative, and content strategy partner, while Carlos Ponce will play a key creative and audience-facing role, including appearing as on-screen talent in future projects. The partnership builds on a previously announced relationship focused on mobile-first microdramas and now gives Minivela a broader leadership role in developing and operating Pure Flix Familia. Great American Media will retain responsibility for business operations and final approval over brand, budget, programming, acquisitions, and distribution.
This collaboration underscores the growing demand for authentic, faith-based entertainment that reflects Latino culture and values. As part of Great American Media’s broader strategy to grow its faith-and-family entertainment ecosystem, Pure Flix Familia aims to reach Spanish-dominant, bilingual, and English-dominant Latino audiences with original movies, series, and mobile-first microdramas. Additional details about launch programming, subscription options, supported devices, and availability will be announced separately.
Source Statement
This curated news summary relied on content distributed by Noticias Newswire. Read the original source here, Great American Media Taps Minivela to Launch Pure Flix Familia
