Curated News
By: NewsRamp Editorial Staff
April 08, 2026
Great American Media & Minivela Launch Pure Flix Familia for Latino Audiences
TLDR
- Great American Media partners with Minivela to launch Pure Flix Familia, gaining first-mover advantage in faith-based micro-dramas for the underserved U.S. Hispanic and Latin American market.
- Minivela will produce vertical micro-dramas using Pure Flix's content library and audience insights, with production across multiple locations and distribution through Pure Flix Familia launching later this year.
- This partnership creates opportunities for Latino creators to share values-driven stories that uplift and connect families through culturally resonant, faith-centered entertainment.
- Actor Carlos Ponce will star in upcoming projects as Minivela adapts Pure Flix content into vertical shorts in Spanish, English, and Spanglish for mobile viewing.
Impact - Why it Matters
This partnership represents a significant advancement in culturally relevant entertainment for the rapidly growing U.S. Hispanic and Latin American market, which has historically been underserved in faith and family content. By combining established distribution with creator-driven production, the collaboration addresses a critical gap in the streaming landscape while creating new opportunities for Latino creators and providing advertisers with authentic engagement channels. The focus on vertical shorts aligns with evolving consumption patterns, particularly among younger demographics who increasingly favor mobile-first content. For audiences, this means access to quality programming that reflects their cultural values and linguistic preferences, potentially setting a new standard for inclusive entertainment in the faith and family genre.
Summary
Great American Media has forged a groundbreaking partnership with Minivela, the pioneering vertical shorts platform designed specifically for U.S. Hispanic and Latin American audiences, to launch Pure Flix Familia. This new Spanish-language and bilingual destination, set to debut later this year, will focus on faith- and family-centered storytelling through premium micro-dramas. The collaboration was announced at the ANA GrowthFronts in New York by Great American Pure Flix President and CEO Bill Abbott alongside Minivela co-founders Manny Ruiz and Carlos Ponce, highlighting their shared commitment to mobile-first, culturally resonant content for Latino viewers.
Under this multi-project agreement, Minivela will produce a curated slate of vertical shorts—including original intellectual property and adaptations from Pure Flix's extensive library—tailored for values-driven audiences. Production will be anchored in Miami, Los Angeles, New York, and key Latin American locations, with content available in Spanish, English, and Spanglish. Minivela was selected as a strategic partner due to its decades-long track record in Hispanic media and early leadership in vertical short-form storytelling. The partnership leverages Pure Flix's first-party audience insights to develop content that resonates with family audiences, while also creating opportunities for brand integrations and advertiser partnerships.
The alliance positions both companies at the forefront of the rapidly expanding micro-drama category, combining Pure Flix's established faith and family entertainment audience with Minivela's creator-driven production model. Carlos Ponce emphasized the partnership's significance in providing opportunities for Latino writers, directors, and creators within the Pure Flix Familia ecosystem, while Manny Ruiz noted their alignment with positive, compelling stories that entertain and uplift. This collaboration underscores Pure Flix's strategy to build a multi-platform ecosystem serving audiences seeking trusted family entertainment, while establishing Minivela as a key creative partner in scaling culturally relevant, mobile-first storytelling for one of the fastest-growing and most underserved audiences in the global streaming marketplace.
Source Statement
This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, Great American Media & Minivela Launch Pure Flix Familia for Latino Audiences
