GBK Brand Bar Hosts Star-Studded Pre-ESPY Luxury Lounge

GBK Brand Bar's annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party brought together sports royalty and luxury brands at the 6 Columbus Hotel Penthouse in Manhattan on July 14th. The invitation-only event featured ESPY nominees, Olympic and Paralympic medalists, professional athletes, and influencers for an afternoon of premium gifting, networking, and a live viewing of the FIFA World Cup Semifinal. Key partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, with its wearable neuromodulation device; Your Book Is Your Hook, offering celebrities a path to bestselling books; Dulsa Botanical Complex, the sugar-free wellness formula; and Wontech USA, gifting K-beauty products and Oligio X skin tightening experiences.

The guest list boasted 2026 ESPY nominees such as Mikaela Shiffrin, Megan Keller, and Laila Edwards, alongside Olympic medalists Alex and Maia Shibutani, Paralympic gold medalists like McKenzie Coan, and NFL stars Cam Heyward and Miles McBride. Attendees enjoyed gifts from partners like Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, and Sailrock South Caicos, as well as food, cocktails, and music. The event also highlighted the philanthropic work of Swim Up Hill Foundation & Soweto Swim School, which aims to expand swimming education in South African townships. GBK Brand Bar, founded by Gavin Keilly, has a two-decade history of connecting brands with celebrities through high-profile events.