Curated News
By: NewsRamp Editorial Staff
May 05, 2024
Firsd Tea Report Reveals Lack of Sustainability Priority in Tea Industry
TLDR
- Professionals in the tea industry can gain an advantage by prioritizing sustainability when purchasing inventory.
- Firsd Tea's report shows that most tea professionals prioritize flavor, leaf grade, and origin/terroir over sustainability when purchasing inventory.
- Firsd Tea's report sheds light on the urgency of prioritizing sustainability in the tea industry for a better and brighter future.
- Firsd Tea's study found outstanding perceived sustainability improvements in Vietnam, Kenya, China, and Sri Lanka in 2023.
Impact - Why it Matters
The report sheds light on the lack of priority given to sustainability in the tea industry, despite the pressing threats of climate change on tea growing regions. This matters because the decisions made by industry professionals have a direct impact on the environment, and the lack of urgency in stocking sustainable tea products could contribute to further environmental degradation. The report aims to nudge industry professionals to support a better and brighter future for the environment, which ultimately impacts the availability and quality of tea products for consumers.
Summary
Source Statement
This curated news summary relied on this press release disributed by PR Karma. Read the source press release here, Firsd Tea Report Reveals Lack of Sustainability Priority in Tea Industry