Curated News
By: NewsRamp Editorial Staff
May 05, 2024

Firsd Tea Report Reveals Lack of Sustainability Priority in Tea Industry

TLDR

  • Professionals in the tea industry can gain an advantage by prioritizing sustainability when purchasing inventory.
  • Firsd Tea's report shows that most tea professionals prioritize flavor, leaf grade, and origin/terroir over sustainability when purchasing inventory.
  • Firsd Tea's report sheds light on the urgency of prioritizing sustainability in the tea industry for a better and brighter future.
  • Firsd Tea's study found outstanding perceived sustainability improvements in Vietnam, Kenya, China, and Sri Lanka in 2023.

Impact - Why it Matters

The report sheds light on the lack of priority given to sustainability in the tea industry, despite the pressing threats of climate change on tea growing regions. This matters because the decisions made by industry professionals have a direct impact on the environment, and the lack of urgency in stocking sustainable tea products could contribute to further environmental degradation. The report aims to nudge industry professionals to support a better and brighter future for the environment, which ultimately impacts the availability and quality of tea products for consumers.

Summary

In a new report from Firsd Tea, it is revealed that most professionals in the tea industry do not prioritize sustainability when purchasing inventory, despite the increasing threats of climate change on tea growing regions. The study also found that most respondents remain worried about the effects of climate change on their business operations, and that tea is still considered the most sensitive industry to the effects of climate change. Firsd Tea's marketing director, Jason Walker, emphasized the lack of urgency in stocking tea products that reflect the pressing threats of climate change. The report aims to encourage industry professionals to carefully consider their inventory choices and support a better and brighter future for the environment.

Source Statement

This curated news summary relied on this press release disributed by PR Karma. Read the source press release here, Firsd Tea Report Reveals Lack of Sustainability Priority in Tea Industry

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