Curated News
By: NewsRamp Editorial Staff
August 08, 2025
Fintech Marketing Mistakes to Avoid for Growth
TLDR
- Intention.ly's CEO Kelly Waltrich outlines how early brand investment and aligned messaging can give fintechs a competitive edge in shortening sales cycles and building trust.
- Kelly Waltrich details a methodical approach to fintech marketing, emphasizing the importance of clean data practices, integrated systems, and understanding the enterprise buyer's journey.
- By focusing on authentic relationships and clear, simple messaging, fintechs can make financial services more accessible and trustworthy, improving the industry for everyone.
- Discover how Intention.ly's CEO Kelly Waltrich turns marketing into a growth accelerant for fintechs, with insights on avoiding common pitfalls and leveraging organic channels.
Impact - Why it Matters
This news is crucial for fintech leaders and marketers as it provides actionable insights into avoiding common marketing pitfalls that can stall company growth. Understanding these mistakes and implementing the suggested strategies can significantly enhance a fintech's market presence, trust, and ultimately, its success in a competitive industry.
Summary
Kelly Waltrich, CEO of Intention.ly, a finserv growth consultancy, shares insights on the 10 most common marketing mistakes fintech companies make and how to avoid them. Highlighting the importance of building a brand early, aligning messaging with audience needs, and the critical role of relationships in financial services, Waltrich emphasizes strategies for sustainable growth. She also points out the underutilization of executive personal brands, the necessity of a solid martech and data infrastructure, and the pitfalls of overcomplicating product messaging. The article, featured on citybiz, serves as a comprehensive guide for fintech leaders aiming to refine their marketing strategies and avoid common pitfalls that hinder growth.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Fintech Marketing Mistakes to Avoid for Growth
