Curated News
By: NewsRamp Editorial Staff
June 03, 2025
Equinox Names Bindu Shah as CMO & CDO to Drive Digital and Brand Strategy
TLDR
- Equinox strengthens its leadership with Bindu Shah as CMO & CDO, aiming to enhance brand awareness and member growth through innovative marketing strategies.
- Bindu Shah will lead Equinox's marketing and digital strategy, focusing on integrated experiences to boost member acquisition and retention, leveraging her extensive background in retail and digital transformation.
- Equinox's appointment of Bindu Shah reflects its commitment to fostering a high-performance community, blending creativity and performance to enrich member experiences and well-being.
- Bindu Shah joins Equinox with a rich history of transforming brands like Tory Burch and Sephora, bringing fresh digital and marketing insights to the luxury fitness leader.
Impact - Why it Matters
This news highlights a significant leadership addition at Equinox, signaling the company's focus on enhancing its digital and marketing strategies to better serve its community. For fitness enthusiasts and industry watchers, Shah's appointment reflects the growing importance of digital innovation in the luxury fitness sector, promising more integrated and engaging member experiences. It also underscores the competitive edge that seasoned executives like Shah bring to brands aiming to lead in their categories.
Summary
Equinox, a leader in the high-performance luxury lifestyle sector, has announced the appointment of Bindu Shah as its new Chief Marketing Officer and Chief Digital Officer. Shah, who brings a wealth of experience from her previous roles at Tory Burch, Sephora, and Gilt Groupe, will spearhead the brand's marketing and digital strategies to enhance brand awareness and member engagement. Her appointment underscores Equinox's commitment to innovation and community building within the fitness industry. Shah's impressive background includes driving digital transformation and brand equity at Tory Burch, showcasing her ability to blend creativity with performance to achieve business growth.
Equinox, founded in 1991, has established itself as a pioneer in the luxury fitness space, offering a comprehensive approach to wellness that includes fitness, nutrition, and regeneration services. With over 100 clubs worldwide, Equinox continues to redefine the fitness experience, supported by a team of industry experts. Shah's leadership is expected to further elevate the brand's position in the market, leveraging her expertise in digital innovation and brand strategy. For more details on Equinox's offerings, visit www.equinox.com.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Equinox Names Bindu Shah as CMO & CDO to Drive Digital and Brand Strategy
