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Equinox Names Bindu Shah as CMO & CDO to Drive Digital and Brand Strategy

Equinox appoints Bindu Shah as Chief Marketing & Digital Officer to lead brand and digital strategy, enhancing member experiences in luxury fitness.

This news highlights a significant leadership addition at Equinox, signaling the company's focus on enhancing its digital and marketing strategies to better serve its community. For fitness enthusiasts and industry watchers, Shah's appointment reflects the growing importance of digital innovation in the luxury fitness sector, promising more integrated and engaging member experiences. It also underscores the competitive edge that seasoned executives like Shah bring to brands aiming to lead in their categories.