Curated News
By: NewsRamp Editorial Staff
September 08, 2025
Edun Appoints Cannabis Veteran Trey Brock to Lead Sales Expansion
TLDR
- Edun appoints experienced VP John Brock to drive sales growth and expand market share with premium cannabis products through strategic partnerships.
- Edun's VP of sales will oversee operations and strategy using regenerative farming and solventless processes to produce superior live rosin products.
- Edun's clean cultivation methods and premium products elevate human experience through sustainable practices that respect the plant and environment.
- Edun combines regenerative farming with cutting-edge technology to create unique solventless live rosin products that preserve strain qualities.
Impact - Why it Matters
This news matters because it reflects the growing sophistication and professionalization of the cannabis industry, where companies like Edun are prioritizing sustainable farming and product quality over mass production. For consumers, this means access to cleaner, more potent, and ethically produced cannabis products that preserve the unique characteristics of different strains. As the industry matures, such appointments signal a shift toward experienced leadership that can navigate regulatory challenges and meet rising demand for premium, responsibly sourced cannabis, ultimately elevating standards and choices for enthusiasts and medical users alike.
Summary
Colorado-based cannabis company Edun has made strategic leadership moves by appointing industry veteran John "Trey" Brock as Vice President of Sales and Graham Proctor as Sales Executive. Brock brings over a decade of experience from prominent cannabis companies including Native Roots Cannabis Co., DabLogic, and Verde Natural, and will oversee all sales operations, revenue growth strategies, and partnership development while reporting directly to CEO Jimmy Brinkerhoff. This appointment signals Edun's aggressive expansion plans in the competitive cannabis market.
Founded in 2021 with a mission to grow the cleanest cannabis on the planet, Edun specializes in premium solventless live rosin products that include cold cure badder, sauce, vape carts, live rosin infused pre-rolls, and gummies made with either live rosin or RSO. The company distinguishes itself through regenerative natural farming practices that prioritize quality over mass production, combining beyond-organic cultivation with cutting-edge technology to preserve strain uniqueness and elevate the human experience. Both Brock and Proctor are described as true cannabis enthusiasts whose industry expertise in R&D, marketing, and brand growth positions Edun to meet rising consumer demand for high-quality, sustainably produced cannabis products.
CEO Jimmy Brinkerhoff emphasized that Brock's intimate knowledge of the sales process and Proctor's determination make them ideal for driving Edun's growth. Brock expressed excitement about spreading awareness of Edun's innovative cultivation methods and exceptional products across Colorado, noting that the company's commitment to quality aligns with his long-standing passion for cannabis. For more information about Edun and their product line, visit Edun.co, where details about their regenerative farming approach and premium offerings are available.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Edun Appoints Cannabis Veteran Trey Brock to Lead Sales Expansion
