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Edun Appoints Cannabis Veteran Trey Brock to Lead Sales Expansion

Edun appoints John Trey Brock as VP of Sales to drive growth of premium live rosin cannabis products. Learn about their regenerative farming and expansion plans.

This news matters because it reflects the growing sophistication and professionalization of the cannabis industry, where companies like Edun are prioritizing sustainable farming and product quality over mass production. For consumers, this means access to cleaner, more potent, and ethically produced cannabis products that preserve the unique characteristics of different strains. As the industry matures, such appointments signal a shift toward experienced leadership that can navigate regulatory challenges and meet rising demand for premium, responsibly sourced cannabis, ultimately elevating standards and choices for enthusiasts and medical users alike.