EA SPORTS & American Heart Association Unite for Heart Health in College Football 26

In a groundbreaking collaboration, EA SPORTS and the American Heart Association have introduced the Paul 'Bear' Bryant Coach of the Year Award into EA SPORTS College Football 26's 'Dynasty Mode', allowing players to vie for this prestigious honor. This partnership not only enriches the gaming experience by incorporating one of college football's most revered awards but also supports the American Heart Association's mission to combat heart disease and stroke. Josh Gregory of EA SPORTS highlighted the game's commitment to authenticity and the significance of honoring Coach Bryant's legacy. The Bryant Awards, now in their 40th year, celebrate coaching excellence while raising awareness and funds for heart health. Nancy Brown, CEO of the American Heart Association, emphasized the importance of reaching new audiences through this innovative collaboration. Coach Bryant's storied career and his tragic death from a heart attack underscore the critical need for cardiovascular research and education, a cause the Bryant family and the American Heart Association continue to champion.