Curated News
By: NewsRamp Editorial Staff
September 25, 2026
Dove Launches 'Back Her Game' to Celebrate Confidence in Girls' Sports
TLDR
- Coaches can win an all-expenses-paid trip to the FIFA Women's World Cup 2027 by entering Dove's Back Her Game contest through October 4.
- Dove's Back Her Game requires coaches to post Instagram or TikTok videos tagging @dove with #KeepHerConfident and #Contest showcasing team joy and confidence.
- Dove's initiative helps girls stay in sports by promoting body confidence and supportive team cultures, making youth sports more inclusive and empowering.
- Dove's Body Confident Sport program offers free tools to coaches, and research shows half of girls who quit sports were criticized for their body type.
Impact - Why it Matters
This initiative matters because it addresses the alarming dropout rate among girls in sports, often driven by body image concerns and a lack of supportive environments. By rewarding teams that prioritize joy and confidence, Dove and Kylie Kelce are shifting the focus from winning to well-being, which can have lasting effects on girls' self-esteem and participation in physical activity. The free Body Confident Sport program provides coaches with practical tools to foster inclusivity, potentially keeping more girls engaged in sports through their teenage years. As the FIFA Women’s World Cup 2027™ approaches, this campaign not only elevates the conversation around body confidence but also offers a tangible incentive—a trip to the World Cup—that could inspire coaches and teams nationwide to create healthier, more empowering athletic experiences for young women.
Summary
Dove, the personal care brand from Unilever, has launched Back Her Game, a nationwide contest to find a girls’ sports team that prioritizes joy and confidence over winning. As an official sponsor of the FIFA Women’s World Cup 2027™, Dove aims to show that victory isn’t just about trophies. From now until October 4, eligible adult coaches of girls’ teams with players ages 13-18 can enter by posting an Instagram or TikTok video that demonstrates how their team fosters confidence and joy, tagging @dove and using #KeepHerConfident and #Contest. The winning team will receive an all-expenses-paid trip to the FIFA Women’s World Cup 2027™ in Brazil.
To support coaches in creating positive environments, Dove and longtime partner Kylie Kelce offer three key tips: notice and celebrate small moments of progress, make room for body confidence, and recognize teammates who lift others up. Research from Dove reveals that 1 in 2 girls who quit sports have been criticized for their body type, underscoring the need for body-confident coaching. That’s why Dove launched Body Confident Sport, a free, evidence-based program from the Dove Self-Esteem Project designed to equip coaches with tools to build body confidence among girls ages 11-17. Kelce, a mom of four and coach, emphasizes that sports can provide friendship, confidence, teamwork, and lifelong memories—but only when girls feel supported enough to keep playing.
For more information and to help girls keep playing with confidence, visit Dove.com/bodyconfidentsport. The campaign shines a light on teams that show up for each other, reminding girls everywhere that they belong on the field exactly as they are.
Source Statement
This curated news summary relied on content distributed by Noticias Newswire. Read the original source here, Dove Launches 'Back Her Game' to Celebrate Confidence in Girls' Sports
