Curated News
By: NewsRamp Editorial Staff
December 10, 2025
Decile Launches Luma AI: Conversational Analyst for Ecommerce Brands
TLDR
- Decile's Luma AI gives ecommerce brands a competitive edge by delivering actionable insights faster than human analysts, enabling smarter decisions and quicker market responses.
- Luma AI works by combining Decile's proprietary ecommerce data model with conversational AI to analyze real-time data, identify performance causes, and recommend specific next steps.
- Luma AI makes ecommerce more accessible by democratizing data analysis, allowing teams without dedicated analysts to make informed decisions that improve customer experiences and business sustainability.
- Decile's Luma AI transforms complex ecommerce data into clear narratives in seconds, replacing weeks of manual analysis with conversational insights that reveal the 'why' behind performance shifts.
Impact - Why it Matters
This development matters because it addresses a critical pain point in the rapidly growing ecommerce sector: data overload without actionable insights. As online shopping continues to expand, brands are drowning in data from multiple platforms but lack the resources or expertise to extract meaningful patterns. Luma democratizes data analysis by allowing marketing teams, product managers, and business operators to ask natural language questions and receive expert-level analysis instantly. This reduces dependency on scarce data science talent and eliminates the days or weeks typically required for manual reporting. For small to medium ecommerce businesses competing against retail giants, such tools level the playing field by providing enterprise-grade analytics capabilities. The transparency in Luma's reasoning builds trust in AI-driven recommendations, encouraging broader adoption across organizations. Ultimately, this technology enables faster, data-informed decision-making that can directly impact revenue growth, customer retention, and operational efficiency in an increasingly competitive digital marketplace.
Summary
Decile, an advanced analytics platform that democratizes access to insights, has launched Luma, a conversational AI analyst designed specifically for ecommerce brands. This innovative tool, accessible through decile.com/features/luma-ai/, transforms complex and disconnected data into clear, actionable insights by combining proprietary ecommerce expertise with a trusted data foundation. Unlike static charts and generic metrics, Luma delivers the 'why' behind performance shifts, connecting data points into a coherent narrative that drives faster, smarter decisions. The AI analyst behaves like an in-house expert, interpreting results, identifying causes, and recommending next steps through plain language inquiries, making sophisticated analysis accessible to teams without dedicated data analysts.
Key benefits highlighted include ecommerce specialization built on Decile's proprietary data model, fast generation of brand-specific analyses from real-time data in seconds, and actionable intelligence that explains both causes and recommended actions. Early users, such as a fashion and apparel brand, report immediate value in overcoming time constraints and fragmented data tools. CEO Cary Lawrence emphasizes that Luma cuts through the noise of disconnected data platforms, allowing teams to access insights conversationally. The tool addresses the growing challenge marketers face with disparate tools and integrations across reporting platforms, analytics dashboards, and advertising channels by consolidating data into one unified environment.
Positioned at the intersection of a Customer Data Platform (CDP), analytics engine, and built-in AI analyst, Luma creates a cohesive workspace where teams can move from data to decisions in one step. It brings clarity to complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale. The original release on www.newmediawire.com details how this technology represents a significant advancement in making data analytics more accessible and actionable for ecommerce businesses struggling with data fragmentation and analysis bottlenecks.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Decile Launches Luma AI: Conversational Analyst for Ecommerce Brands
