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Decile Launches Luma AI: Conversational Analyst for Ecommerce Brands

Decile launches Luma AI, a conversational AI analyst for ecommerce brands that transforms complex data into actionable insights through plain language queries and expert analysis.

This development matters because it addresses a critical pain point in the rapidly growing ecommerce sector: data overload without actionable insights. As online shopping continues to expand, brands are drowning in data from multiple platforms but lack the resources or expertise to extract meaningful patterns. Luma democratizes data analysis by allowing marketing teams, product managers, and business operators to ask natural language questions and receive expert-level analysis instantly. This reduces dependency on scarce data science talent and eliminates the days or weeks typically required for manual reporting. For small to medium ecommerce businesses competing against retail giants, such tools level the playing field by providing enterprise-grade analytics capabilities. The transparency in Luma's reasoning builds trust in AI-driven recommendations, encouraging broader adoption across organizations. Ultimately, this technology enables faster, data-informed decision-making that can directly impact revenue growth, customer retention, and operational efficiency in an increasingly competitive digital marketplace.