Curated News
By: NewsRamp Editorial Staff
September 10, 2026
DealGround CEO: Ditch Cold Calls for Sniper Approach in Off-Market CRE
TLDR
- DealGround helps brokers gain a competitive edge by using AI to target off-market properties with precision, replacing volume cold calls.
- DealGround's platform creates custom filters and search parameters to identify properties matching a buyer's criteria, enabling warm outreach instead of cold calls.
- DealGround improves real estate by reducing unwanted calls and connecting owners with serious buyers, making transactions smoother and more respectful.
- With 160 million off-market properties in the US, DealGround's sniper approach shows that targeted data beats generic volume calling in commercial real estate.
Impact - Why it Matters
This news matters because it challenges the long-standing volume-based prospecting model that many commercial real estate brokers still rely on. As the market becomes more data-driven, brokers who adopt targeted, intelligence-led sourcing will close more deals with less wasted effort. DealGround’s platform exemplifies how AI can turn overwhelming data into actionable insights, giving brokers a competitive edge. For buyers and sellers, this means more relevant conversations and faster transactions, ultimately making the CRE market more efficient.
Summary
Most brokers think off-market sourcing means pulling a list of owners in a zip code and dialing endlessly. But according to Dan Mosher, co-founder and CEO of DealGround, an AI-powered commercial real estate intelligence platform, that approach rarely works. With roughly 160 million properties in the U.S. and only a tiny fraction actively listed, almost every property is technically off-market. Mosher argues that a “carpet bombing” strategy—going too broad and too generic—is off-putting to owners and yields low success rates.
Instead, DealGround advocates a “sniper-like” approach: building specific filters around a buyer’s actual criteria, then targeting owners with rich, relevant information. “That is not cold outreach. That’s more of a warm lead,” Mosher says. The platform helps brokers narrow in on properties and owners most likely to be receptive, based on real data rather than guesswork. Brokers can review the process on DealGround’s how it works page.
DealGround is an AI-powered intelligence command center that transforms fragmented property, tenant, ownership, and market data into structured, actionable deal intelligence. It serves the top 15 CRE brokerage firms nationwide. For brokers still relying on volume calling, the takeaway is clear: a smaller, better-informed list usually beats a longer, generic one. For more information, visit www.dealground.com.
Source Statement
This curated news summary relied on content distributed by Keycrew.co. Read the original source here, DealGround CEO: Ditch Cold Calls for Sniper Approach in Off-Market CRE
