Dairy Alliance Launches Milk's Got Game Store to Support Food Banks

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched its first Milk's Got Game Online Store, bringing the popular campaign directly to fans across eight states. This innovative initiative allows supporters to purchase limited-edition merchandise including t-shirts, hats, sweatshirts, and vests while simultaneously supporting families in need. All net proceeds from the store, which operates through October 20, 2025, will benefit food banks across the region, creating a powerful connection between school pride and community support. The campaign strategically highlights collegiate athletes and their mothers, emphasizing how real dairy milk has fueled their strength, recovery, and performance from childhood through their athletic careers.

Farrah Newberry, CEO of The Dairy Alliance, emphasized the campaign's dual purpose, noting that the online store gives fans an opportunity to rally behind their teams while helping food banks deliver nutritious meals to families who need them most. The merchandise collection is available through the organization's website at shuma.chipply.com/dairyalliance/store.aspx, providing easy access for supporters across Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. This initiative represents a significant expansion of the Milk's Got Game campaign's reach, transforming traditional sports fandom into meaningful community action that supports both athletic nutrition and food security for vulnerable families throughout the Southeast region.

The campaign's focus extends beyond merchandise sales to reinforce the nutritional benefits of dairy milk in supporting athletic performance and overall wellness. By connecting family farms to family tables, The Dairy Alliance champions community nutrition while addressing food insecurity. This approach creates a virtuous cycle where purchasing team gear directly translates to providing nutritious meals for families, strengthening the bond between sports communities and local food banks. The initiative demonstrates how corporate social responsibility can be seamlessly integrated into fan engagement, creating lasting impact beyond the playing field while promoting the essential role of dairy in athletic development and community health.