Curated News
By: NewsRamp Editorial Staff
December 02, 2025
Dairy Alliance Fuels VHSL Football Championships with Milk's Got Game®
TLDR
- The Dairy Alliance provides athletes with real dairy milk containing protein and electrolytes for enhanced muscle recovery and hydration during the 2025 VHSL championships.
- The Dairy Alliance will distribute real dairy milk at the VHSL championships, delivering protein for muscle repair, electrolytes for hydration, and carbohydrates for energy replenishment.
- The Dairy Alliance supports student athletes' health and performance through nutritious dairy milk, fostering community and promoting active lifestyles at high school sports events.
- Learn how real dairy milk fuels athletes with protein, electrolytes, and carbs at the 2025 VHSL championships through The Dairy Alliance's Milk's Got Game campaign.
Impact - Why it Matters
This news matters because it connects nutritional science with youth sports, demonstrating how real dairy products can support athletic performance at critical developmental stages. For student-athletes, parents, and coaches, it provides practical information about accessible, natural recovery foods that can enhance training outcomes. The partnership also highlights how agricultural organizations are actively engaging with local communities, supporting educational athletics while promoting evidence-based nutrition. In an era where many young athletes face pressure to perform, this initiative offers a simple, wholesome alternative to processed supplements, emphasizing natural ingredients backed by nutritional research.
Summary
The Dairy Alliance, a nonprofit organization funded by dairy farm families across eight Southeastern states, is bringing its Milk's Got Game® campaign to the 2025 Virginia High School League (VHSL) Football Championships. The organization will be on-site at James Madison University on December 13th to provide nutrient-rich real dairy milk and branded merchandise to student-athletes, fans, and families attending the Class 5 and Class 6 championship games. This initiative highlights the nonprofit's commitment to supporting athletic performance by delivering a natural source of complete protein for muscle building and recovery, natural electrolytes for hydration, and carbohydrates for energy replenishment.
Key figures involved include Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, who emphasized that "real dairy milk delivers" the strength, stamina, and fast recovery demanded by high-performance athletes. VHSL Executive Director Ty Gafford expressed gratitude for the organization's continued partnership, noting its alignment with the league's mission of supporting student-athletes' growth, health, and success. This event represents a deepening of The Dairy Alliance's longstanding collaboration with VHSL, extending beyond the championships to include year-round support through various athletic sponsorships across the Southeast.
The Dairy Alliance's broader Milk's Got Game® campaign partners with collegiate and high school athletes to promote dairy's benefits, with additional support extending to major race sponsorships like the Atlanta Journal-Constitution Peachtree Road Race and Rock n Roll Nashville. For more information about their initiatives, visit https://thedairyalliance.com or follow them on Instagram @TheDairyAlliance. This championship weekend activation serves as a direct connection point between the dairy industry and the athletic community, reinforcing dairy's role in active lifestyles while celebrating the dedication of young athletes across Virginia.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Dairy Alliance Fuels VHSL Football Championships with Milk's Got Game®
