Curated News
By: NewsRamp Editorial Staff
August 20, 2025
Dairy Alliance Fuels NC State Runners with Performance Milk at Moonlight Event
TLDR
- The Dairy Alliance partnership with NC State provides athletes a performance edge through dairy milk's high-quality protein and natural electrolytes for optimal recovery.
- Dairy milk works by delivering an optimal balance of carbs and protein to power muscle repair and replenish electrolytes after intense physical activity.
- This initiative promotes healthier student lifestyles by providing accessible nutrition education and real dairy milk to support active communities and well-being.
- NC State's Moonlight Howl and Run event features free Howling Cow chocolate milk handouts to thousands of students for post-run recovery fueling.
Impact - Why it Matters
This initiative matters because it addresses the nutritional needs of active young adults while promoting sustainable dairy consumption. For students, understanding proper post-exercise recovery nutrition can enhance athletic performance, reduce muscle soreness, and support overall health during demanding academic schedules. The partnership demonstrates how industry organizations can effectively engage with educational institutions to promote evidence-based nutrition messaging. For the dairy industry, such outreach helps combat declining milk consumption trends by connecting with younger demographics through experiential marketing at high-energy events they already enjoy.
Summary
The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has partnered with North Carolina State University to showcase the performance benefits of real dairy milk at the 10th annual Moonlight Howl and Run on August 21. This signature Wolfpack Welcome Week tradition attracts thousands of students for high-energy activities, with this year's celebration positioning dairy milk as the ultimate fuel for student performance. The Dairy Alliance team will be on-site distributing bracelets, straws, and performance-focused nutrition information, while NC State staff will hand out Howling Cow chocolate milk to help participants refuel post-run.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, emphasized that the event provides the perfect platform to connect with students in a fun, energetic setting and demonstrate how real dairy supports an active lifestyle. By distributing dairy milk as students cross the finish line, the organization helps them recover, rehydrate, and recharge with milk's high-quality protein and natural electrolytes. Laura Buxenbaum, Vice President of Health and Wellness, highlighted that real dairy milk delivers the optimal balance of carbohydrates and protein for muscle recovery, making it a smart choice for students pushing their physical limits.
The recovery benefits stem from dairy milk's unique nutritional profile, which powers muscle repair with high-quality protein and replenishes electrolytes after intense activity. This partnership represents a strategic effort to reach college students during a high-visibility campus event, combining school spirit with nutritional education. The first 2,300 participants checking in at Talley Student Union will receive free T-shirts and glow accessories, creating an engaging environment for promoting dairy's performance advantages to the next generation of consumers.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Dairy Alliance Fuels NC State Runners with Performance Milk at Moonlight Event
