Curated News
By: NewsRamp Editorial Staff
August 08, 2025
Craveworthy Brands Partners with Gregorys Coffee for National Expansion
TLDR
- Craveworthy Brands' partnership with Gregorys Coffee offers a strategic advantage in the booming specialty coffee market, aiming to franchise by 2025.
- Craveworthy Brands will manage operations and training for Gregorys Coffee, maintaining its unique identity while expanding through franchising in late 2025.
- This partnership enhances coffee culture by combining Gregorys' quality-first approach with Craveworthy's operational excellence, enriching communities with good coffee and good people.
- Gregorys Coffee, known for its hand-roasted beans and innovative offerings, joins forces with Craveworthy Brands to redefine coffee culture nationwide.
Impact - Why it Matters
This partnership signifies a significant shift in the specialty coffee market, combining Gregorys' artisanal approach with Craveworthy's scalable operational model. For coffee enthusiasts and entrepreneurs alike, this means more access to high-quality, unique coffee experiences across the U.S. The move reflects broader trends in consumer demand for authentic, quality-driven brands, offering insights into the future of food and beverage franchising.
Summary
Craveworthy Brands, alongside partners Branded Hospitality, Kitchen Fund, and Harborfield Management Co., LLC, has invested in and become the managing partner of Gregorys Coffee, a New York City specialty coffee company. This partnership marks a new growth phase for Gregorys, combining its unique coffee approach with Craveworthy's operational excellence. Gregorys Founder Gregory Zamfotis will continue as President, ensuring the brand's quality-first mindset and family-oriented culture remain intact. With the U.S. specialty coffee market booming, Gregorys is poised for expansion, including franchising by 2025, supported by Craveworthy's expertise in operations and training. Gregorys, known for its hand-roasted coffee and innovative offerings, aims to redefine coffee culture while maintaining its high standards and community focus.
Key players in this venture include Kitchen Fund, a growth equity investor, and Harborfield, representing the interests of restaurant investor Ezra S. Field. Branded Hospitality serves as a strategic advisor. Leadership from both Craveworthy and Gregorys expressed excitement about the partnership's potential to scale the brand nationally while preserving its core values. This collaboration is set to leverage the growing demand for quality-driven coffee brands, with Gregorys' unique identity and Craveworthy's operational firepower driving future success.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Craveworthy Brands Partners with Gregorys Coffee for National Expansion
