Curated News
By: NewsRamp Editorial Staff
August 08, 2025
Sonny’s BBQ Expands Leadership Team to Fuel Growth
TLDR
- Sonny’s BBQ enhances its growth strategy by appointing Matt Zeiger as CFO, leveraging his 25 years of restaurant franchise expertise to expand its market presence.
- Matt Zeiger joins Sonny’s BBQ as CFO to oversee finance and development, applying his strategic vision to guide the company through its growth phase.
- Sonny’s BBQ strengthens its team with experienced leaders to spread kindness and delicious BBQ, fostering community connections and operational excellence.
- Discover how Sonny’s BBQ is spicing up its leadership with industry veterans to bring more BBQ joy to communities across the southeast.
Impact - Why it Matters
This news highlights Sonny’s BBQ's strategic moves to strengthen its leadership team, signaling a robust growth phase for the beloved BBQ chain. For fans and franchisees, this means enhanced operational support, potential expansion into new markets, and continued commitment to quality and community. The addition of seasoned executives like Matt Zeiger, Debbie Pirone, and Eric High ensures that Sonny’s BBQ is well-positioned to maintain its reputation as a leader in the BBQ restaurant industry, offering delicious food and memorable experiences.
Summary
Sonny’s BBQ, a leading BBQ restaurant chain known for its quality food and community spirit, has announced the addition of Matt Zeiger as Chief Financial & Development Officer. With a 25-year track record in the restaurant franchise industry, including significant roles at Yum! Brands and Quality Restaurant Group, Zeiger is set to drive Sonny’s BBQ's growth strategy. Alongside Zeiger, Sonny’s BBQ has bolstered its leadership team with Debbie Pirone as Director of Training & Operations Support and Eric High as Director of Franchise Relations, both bringing decades of industry experience to enhance operational excellence and franchisee support.
The strategic hires underscore Sonny’s BBQ's commitment to expanding its footprint and enhancing the guest experience. With nearly 100 locations across the southeast, the brand continues to build on its legacy of community engagement and culinary excellence, supported by a strong corporate team and franchise network. For more details on Sonny’s BBQ and its franchise opportunities, visit SonnysBBQ.com or follow the brand on social media platforms including Facebook, Instagram, X, TikTok, and YouTube.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Sonny’s BBQ Expands Leadership Team to Fuel Growth
