Curated News
By: NewsRamp Editorial Staff
October 28, 2025
Comperemedia Integrates Equifax Risk Scores for Smarter Marketing
TLDR
- Comperemedia's integration of Equifax risk scores gives financial marketers a competitive edge by revealing competitor acquisition strategies and identifying untapped growth segments.
- Comperemedia's platform now incorporates Equifax risk score data to systematically benchmark competitor activity, assess credit risk distribution, and identify portfolio growth opportunities.
- This partnership helps financial institutions make smarter, fairer lending decisions that benefit consumers while promoting responsible growth in the financial services industry.
- Comperemedia and Equifax have teamed up to integrate credit risk scores directly into marketing intelligence platforms for unprecedented competitive insights.
Impact - Why it Matters
This integration fundamentally changes how financial institutions approach competitive intelligence and marketing strategy. For consumers, this means financial products and offers will become more targeted and appropriate to their credit profiles, potentially leading to better-matched financial opportunities. For the industry, it represents a significant advancement in data-driven marketing that could level the playing field between institutions while promoting more responsible lending practices. The ability to benchmark against competitors with actual risk score data means financial institutions can identify underserved market segments and create more effective growth strategies, ultimately leading to more efficient markets and better consumer outcomes.
Summary
Comperemedia, the leading go-to-market strategy provider for financial services marketers, has significantly enhanced its competitive intelligence capabilities through a strategic partnership with Equifax. This collaboration brings Equifax risk scores directly into the Comperemedia Direct platform, enabling financial institutions to decode competitor strategies and consumer targeting patterns with unprecedented precision. The integration allows marketers to benchmark competitors' acquisition activity, assess credit risk distribution, and identify portfolio growth opportunities that were previously difficult to quantify. This enhanced data access transforms how financial services companies understand their competitive landscape and sharpen their growth strategies.
According to Ben Dietz, Managing Director at Comperemedia, this partnership reflects their commitment to bringing richer, more actionable insights to clients who can now access integrated risk scores immediately. The platform's enhanced capabilities help financial institutions make smarter, faster marketing decisions that drive tangible results, whether they're assessing Balance Build strategies or planning their next campaign. Melinda McBride, SVP of Partnerships and GM of Data-driven Marketing at Equifax, emphasized that the collaboration helps clients gain the intelligence needed to compete and grow responsibly while making fairer lending and marketing decisions. This integration turns competitive intelligence into actionable strategies that can be implemented across products and channels.
The strengthened offering underscores both organizations' shared commitment to advancing data-driven decision-making in financial services marketing. As risk scores represent a vital component of competitive intelligence, this partnership builds toward a future where clients can connect insights across multiple dimensions to gain a holistic, predictive view of the market. The enhanced Comperemedia Direct platform now provides financial marketers with the tools to anticipate competitors' moves, refine their strategies, and identify untapped segments for growth with greater confidence and precision than ever before.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Comperemedia Integrates Equifax Risk Scores for Smarter Marketing
