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Comperemedia Integrates Equifax Risk Scores for Smarter Marketing

Comperemedia partners with Equifax to integrate risk scores into its competitive intelligence platform, enabling financial marketers to benchmark competitors and identify growth opportunities with unprecedented precision.

This integration fundamentally changes how financial institutions approach competitive intelligence and marketing strategy. For consumers, this means financial products and offers will become more targeted and appropriate to their credit profiles, potentially leading to better-matched financial opportunities. For the industry, it represents a significant advancement in data-driven marketing that could level the playing field between institutions while promoting more responsible lending practices. The ability to benchmark against competitors with actual risk score data means financial institutions can identify underserved market segments and create more effective growth strategies, ultimately leading to more efficient markets and better consumer outcomes.