Curated News
By: NewsRamp Editorial Staff
August 21, 2025
CMP Leads CX Innovation with Research, Events, and AI Insights
TLDR
- CMP's provider-agnostic research and Prism technology assessment framework give companies a competitive edge in optimizing customer experience and contact center operations.
- CMP uses rigorous data-driven analysis and objective research models to provide structured frameworks for improving customer contact operations across multiple industries.
- CMP helps businesses enhance customer relationships and loyalty through community-driven insights, making customer experiences more meaningful and effective worldwide.
- The president of CMP transitioned from minor league baseball to leading customer experience innovation through events featuring Martha Stewart and industry executives.
Impact - Why it Matters
This news matters because customer experience (CX) has become a critical differentiator in today's competitive market, directly impacting customer loyalty, lifetime value, and overall business success. Companies across industries—from finance to healthcare—rely on insights from firms like CMP to navigate economic shifts, technological advancements like AI, and evolving consumer expectations. For readers, this highlights the importance of investing in CX strategies to retain customers and drive growth, as well as the value of community-driven research and events in staying ahead of industry trends. Ultimately, CMP's work empowers businesses to make data-driven decisions that enhance customer satisfaction and operational efficiency, which can lead to improved service experiences for consumers worldwide.
Summary
Mario Matulich, President and Managing Director of Customer Management Practice (CMP), leads this market intelligence firm that specializes in delivering research, events, and communities to organizations prioritizing customer centricity. With over 17 years of experience, Matulich has transformed CMP into a trusted partner for businesses across various industries, focusing on end-to-end customer journey analysis and industry connections. The company's flagship event series, Customer Contact Week (CCW), is the largest CX event globally, featuring keynote speakers from major corporations like Marriott, Uber, and Capital One, as well as celebrities such as Martha Stewart and Abby Wambach, providing pivotal insights into customer experience practices and trends.
CMP Research supports companies in transforming customer contact operations through data-driven analysis, advisory services, and its innovative Prism technology assessment framework. This tool uses a rigorous, criteria-based evaluation system to assess vendors on critical factors like price, customization, and integration capabilities, helping executives make informed decisions amid market uncertainty. CMP's provider-agnostic approach ensures unbiased insights, empowering contact center leaders to enhance operations, improve customer loyalty, and stay competitive in a rapidly evolving landscape where customer experience is the new battleground for market share.
Looking ahead, CMP emphasizes the transformative potential of generative AI in optimizing customer experience, from anticipating consumer needs to streamlining operations across businesses of all sizes. Beyond events, CMP fosters long-term communities and networks for CX professionals, driving positive change through real-world solutions and cutting-edge research. Matulich's advice to executives centers on putting people first, empathizing with challenges, and outworking competitors, reflecting the core values that have shaped CMP's mission to deliver exceptional customer-centric resources and insights.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, CMP Leads CX Innovation with Research, Events, and AI Insights
