Curated News
By: NewsRamp Editorial Staff
September 09, 2025
Club Pilates & Pure Barre Partner with Midi Health for Women's Midlife Wellness
TLDR
- Xponential Fitness brands Club Pilates and Pure Barre gain exclusive access to Midi Health's specialized midlife care, enhancing member retention and holistic wellness offerings.
- The partnership provides structured workshops and virtual care focusing on hormone health, disease prevention, and science-backed solutions for women's midlife needs.
- This collaboration empowers women with comprehensive health resources, improving quality of life and destigmatizing menopause through accessible, insurance-covered care.
- Discover how movement and medical care combine in workshops across major cities, offering innovative approaches to aging well and hormonal health.
Impact - Why it Matters
This partnership addresses a critical gap in women's healthcare by integrating fitness with specialized medical support during midlife transitions. With over 200,000 women already benefiting from Midi Health's services and 91% reporting symptom improvement, this collaboration makes comprehensive midlife healthcare more accessible through familiar fitness environments. For women navigating peri/menopause and hormonal changes, this represents a transformative approach that combines physical wellness with medical expertise, potentially improving quality of life during a period when many women struggle to find adequate support and understanding from traditional healthcare systems.
Summary
Club Pilates and Pure Barre, two leading fitness brands under the Xponential Fitness umbrella, have announced a groundbreaking partnership with Midi Health, the fastest-growing virtual clinic dedicated to women's midlife health. This collaboration, running from September 2025 through February 2026, will provide members across all 50 states with comprehensive education, resources, workshops, and events focused on hormone health, peri/menopause management, longevity, and aging well. The 'Strong Through Every Stage' campaign will feature experiential workshops with Midi clinicians in select studios across key markets including the Bay Area, Chicago, Houston, Indianapolis, and Washington DC, offering science-backed solutions tailored to women's specific midlife health needs.
Steve Pankowski, Executive Vice President of Strategic Partnerships at Xponential Fitness, emphasized that healthy living extends beyond physical exercise, highlighting the importance of addressing hormonal health and menopause management for comprehensive wellness. Midi Health brings impressive credentials to the partnership, with 91% of patients reporting symptom improvement within 60 days and all services covered by insurance. Founded by women for women, Midi Health has already helped over 200,000 women across the U.S., focusing on destigmatizing menopause while expanding to address all aspects of midlife health. The partnership represents a natural alignment between movement-based wellness and medical care during a critical life stage for women.
Joanna Strober, CEO and Co-founder of Midi Health, stressed the importance of combining movement and medical care, particularly during midlife when women's health needs undergo significant changes. The collaboration allows Midi Health to reach women in environments where they already feel strong and supported through Club Pilates and Pure Barre studios. Both fitness brands are extending exclusive offers to existing Midi customers interested in incorporating low-impact, muscle-building workouts into their holistic wellness journey. This innovative partnership represents a significant step forward in integrated women's healthcare, blending physical fitness with specialized medical support during the crucial midlife transition period.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Club Pilates & Pure Barre Partner with Midi Health for Women's Midlife Wellness
