Curated News
By: NewsRamp Editorial Staff
November 04, 2025

Club Pilates Launches 'Every Body' National Campaign Championing Inclusivity

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Original Source

TLDR

  • Club Pilates' national campaign positions the brand as the most accessible Pilates option, expanding its market reach and competitive advantage through widespread media exposure.
  • Club Pilates launched a fully integrated national campaign across broadcast, digital, and out-of-home channels featuring real members and master instructors to demonstrate accessibility.
  • This campaign promotes inclusivity by welcoming all ages, body types, and experience levels, creating a supportive community that celebrates every individual's fitness journey.
  • Club Pilates' new campaign features real members and airs everywhere from morning shows to airport terminals, making Pilates unexpectedly accessible in daily life.

Impact - Why it Matters

This campaign represents a significant shift in how fitness brands approach marketing and community building. By centering diversity, accessibility, and real member experiences, Club Pilates is challenging the exclusive, perfection-oriented messaging that has long dominated the wellness industry. For consumers, this means seeing themselves represented in fitness advertising regardless of age, body type, or experience level. The campaign's national reach through major broadcast networks and digital platforms normalizes the idea that fitness should be accessible to everyone, potentially encouraging more people to explore Pilates who might have previously felt excluded. As the largest Pilates brand globally, Club Pilates' commitment to inclusivity sets an important industry standard that could influence how other fitness companies approach marketing and community engagement, ultimately making wellness spaces more welcoming for all.

Summary

Club Pilates, the world's largest Pilates brand, has launched its first-ever national brand campaign titled "Every Body Club Pilates," which boldly declares that "Pilates is for every BODY." This fully integrated campaign represents a significant milestone for the company that opened its first studio in 2007 and has since grown to become the dominant force in the Pilates industry. The campaign aims to fundamentally reframe how people perceive Pilates by emphasizing strength, accessibility, and inclusivity for all ages, body types, and experience levels. At the heart of this initiative is the brand's long-standing commitment to making Pilates approachable and sustainable, meeting members wherever they are in their fitness journey.

The campaign features authentic representation with Laressa Mems, a Club Pilates Master Instructor, leading a diverse cast that includes genuine Club Pilates members from all walks of life. The creative execution challenges outdated stereotypes about Pilates while celebrating how the practice delivers better movement, real progress, and authentic community. The brand film premiered on ABC's The View and will continue airing throughout the year on major platforms including Good Morning America, General Hospital, and across various digital, social, and broadcast channels. The message extends beyond television screens to out-of-home locations like Los Angeles International Airport (LAX), ensuring maximum visibility wherever people watch, scroll, and travel.

Amanda Croce, Chief Marketing Officer of Club Pilates, emphasized that this campaign reflects the company's core mission of accessibility and community. The creative execution was developed in partnership with Zambezi as the brand creative agency, while Exverus by Brianlabs served as media agency of record, crafting a multiplatform strategy that meets consumers in their daily routines. Interested viewers can watch the campaign spot here and join the movement at a Club Pilates nearest you. As part of the Xponential Fitness family of brands, Club Pilates has earned numerous industry accolades including recognition in Entrepreneur Magazine's Franchise 500 and Forbes' Best Customer Service Award, solidifying its position as a leader in the wellness space.

Source Statement

This curated news summary relied on content disributed by citybiz. Read the original source here, Club Pilates Launches 'Every Body' National Campaign Championing Inclusivity

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