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Club Pilates Launches 'Every Body' National Campaign Championing Inclusivity

Club Pilates launches national 'Every Body' campaign promoting Pilates inclusivity for all ages, body types & experience levels. Watch the campaign & find studios near you.

This campaign represents a significant shift in how fitness brands approach marketing and community building. By centering diversity, accessibility, and real member experiences, Club Pilates is challenging the exclusive, perfection-oriented messaging that has long dominated the wellness industry. For consumers, this means seeing themselves represented in fitness advertising regardless of age, body type, or experience level. The campaign's national reach through major broadcast networks and digital platforms normalizes the idea that fitness should be accessible to everyone, potentially encouraging more people to explore Pilates who might have previously felt excluded. As the largest Pilates brand globally, Club Pilates' commitment to inclusivity sets an important industry standard that could influence how other fitness companies approach marketing and community engagement, ultimately making wellness spaces more welcoming for all.