Club Pilates Expands to Thailand with 20-Studio Master Franchise Deal

Club Pilates, the world's largest Pilates brand and a key component of Xponential Fitness' portfolio, has announced a significant international expansion into Thailand through a Master Franchise Agreement. The agreement commits to opening 20 studios across Bangkok, the municipality, and Chonburi Province, marking Club Pilates' entry into its 22nd international market. The first studio is scheduled to open in Bangkok next spring, continuing the brand's rapid global growth trajectory that now includes 475 locations outside the U.S. and Canada across Europe, Asia-Pacific, and Latin America.

The expansion is being led by Me In Motion Co., Ltd., a diversified lifestyle and wellness business headed by CEO Thanayous Kositsakul and his wife Varissara Kositsakul. The couple brings impressive credentials to the venture, including more than three decades of experience operating Toyota dealerships in Thailand and extensive background in international retail and franchise operations. Their previous company, TAFF Co., Ltd., successfully distributed major global brands including Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas, and Billabong, giving them deep expertise in brand development, retail management, and consumer engagement across both automotive and fitness sectors.

According to Bob Kaufman, President of International at Xponential Fitness, Thailand represents a strong, trend-setting market where Pilates is experiencing significant growth. Kaufman emphasized that the Kositsakuls' proven track record in building multiple global brands in Thailand, combined with their personal passion for fitness and wellness, makes them the ideal team to lead Club Pilates' expansion. Thanayous Kositsakul echoed this sentiment, noting that Pilates aligns perfectly with current wellness and lifestyle trends in Thailand and that Club Pilates represents the gold standard in the industry. The brand's mission focuses on making Pilates more accessible, approachable, and welcoming to everyone through high-quality instruction, state-of-the-art equipment, and an inclusive community atmosphere, which has contributed to its recognition in Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises for nine consecutive years. For more information about Club Pilates and franchise opportunities, interested parties can visit www.clubpilates.com.