Chicano Hollywood Film Festival Returns with Keanu Reeves and Latino Stars

The Chicano Hollywood Film Festival returns to Pomona for its second annual five-day celebration, running from July 29 to August 2, 2026, at The Union on Garey. This year's event features over 140 films, industry panels, and special guests, including Keanu Reeves, who serves as executive producer on the documentary 'Madwoman's Game,' directed by Zach Zamboni and produced with Sugar23, UltraBoom Media, and Starbucks Studios. The film follows Bianca Mitchell-Avila's journey in competitive chess. Latino power couple Emilio Rivera and Yadi Valerio Rivera executive-produced 'Grit' through their production house, Outside the Box Films, with Yadi making her directorial debut. The festival also includes screenings of the landmark 1979 film 'Boulevard Nights' and a panel on 'The Making of Rico's Tacos' featuring stars Momo Rodriguez and Maribel Chavez, with Procter & Gamble and Albertsons Media Collective. Pure Flix Familia joins as the official Latino streaming service partner. Founder Johnny Murillo emphasizes the festival's mission to champion Latino creators and build a stronger platform for storytellers. The event offers workshops, networking, and cultural showcases, with tickets available at Chicano Hollywood Film Festival Tickets. The festival is supported by sponsors including Warner Bros., Lionsgate, and the City of Pomona. For more information, visit www.ChicanoHollywood.com.

This year's festival not only celebrates established talent but also provides a springboard for emerging filmmakers, with workshops and networking opportunities designed to connect creators with industry professionals. The inclusion of branded micro entertainment like 'Rico's Tacos' highlights the evolving landscape of content creation, while Pure Flix Familia's partnership underscores the growing demand for family and faith-based Latino programming. The festival's commitment to honoring pioneers like those behind 'Boulevard Nights' while showcasing new voices ensures a vibrant and inclusive celebration of Chicano and Latino storytelling. As the festival expands, it solidifies its role as a pivotal event for Latino representation in entertainment, offering a platform for stories that often go unheard. The positive feedback from inaugural attendees, praising the organization and empowering atmosphere, sets high expectations for this year's event. With a diverse lineup and industry support, the Chicano Hollywood Film Festival is poised to make a significant impact on the cultural landscape.