Curated News
By: NewsRamp Editorial Staff
July 08, 2025
CertaPro Painters® Expert Shares Social Media Strategies for Franchise Success
TLDR
- CertaPro Painters leverages social media to outperform competitors by enhancing brand awareness and engagement through authentic local content and strategic influencer partnerships.
- Effective social media management for franchises involves using tools like Rallio for scalable content sharing and maintaining brand consistency while emphasizing local authenticity.
- By fostering genuine connections and authentic experiences on social media, CertaPro Painters contributes to a more engaged and satisfied global community.
- Discover how simple, relatable content and strategic influencer collaborations can dramatically increase engagement and follower growth for franchise brands on social media.
Impact - Why it Matters
This news is crucial for franchise brands and marketers aiming to navigate the complexities of social media. It offers practical advice on avoiding common pitfalls, engaging authentically with audiences, and leveraging tools for efficiency. The insights from a seasoned professional like David Hennessey can help franchises enhance their digital presence, connect more deeply with customers, and ultimately drive growth in an increasingly competitive digital landscape.
Summary
David Hennessey, Digital Marketing Manager at CertaPro Painters®, shares invaluable insights on leveraging social media for franchise brands. Highlighting the importance of balancing sales with engagement and authenticity, Hennessey points out common mistakes such as overly sales-focused content and neglecting local branding. He emphasizes the power of simple, relatable content over high-production efforts and shares a success story involving influencers that significantly boosted brand awareness and engagement. Hennessey also recommends social media management tools like Rallio for scaling efforts efficiently while maintaining brand integrity and local relevance.
This Q&A, originally featured on citybiz, serves as a guide for franchise brands aiming to enhance their social media strategy. It underscores the evolving landscape of digital marketing and the critical role of social media in connecting with audiences authentically.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, CertaPro Painters® Expert Shares Social Media Strategies for Franchise Success
