Curated News
By: NewsRamp Editorial Staff
May 04, 2026
Carmed Launches 'Farkındayım' Initiative for Animal Welfare
TLDR
- Carmed Pharmaceuticals gains brand visibility and goodwill by linking digital engagement to animal welfare funding for US expansion.
- The Farkındayım initiative converts video views and music streams into transparent funding for animal shelters via a measurable engagement model.
- Carmed's campaign turns passive viewers into active contributors, improving stray animal welfare and making tomorrow better for shelters.
- 32 artists filmed across 17 shelters in 9 Turkish cities created a song that funds animal care with every listen.
Impact - Why it Matters
This news matters because it introduces a scalable model where digital engagement directly funds animal welfare, blending art, technology, and social responsibility. As Carmed expands into the U.S., it demonstrates how companies can integrate measurable impact into their global strategy, offering a blueprint for purpose-driven branding that resonates with conscious consumers. For readers, it highlights an opportunity to contribute to a cause simply by watching a video or streaming music, making social impact accessible and effortless.
Summary
Carmed Pharmaceuticals, a Turkey-based research-driven company specializing in standardized carvacrol-based formulations, has launched a large-scale social responsibility initiative titled “Farkındayım.” The project brings together 32 artists in a collaborative musical production supported by a cinematic visual narrative filmed across 17 animal shelters in nine cities throughout Turkey. Designed to raise awareness and generate direct support for stray animals, the initiative introduces a model in which every video view and music stream contributes to animal welfare efforts without requiring additional action from the audience. The official video and song are available online, and the project’s music is also available on Spotify, including “Dikenlerin Üzerinde Yürüyorum (I Walk on Thorns)” and its instrumental version. Since its release in early April, the video has generated more than 10,000 views and over 150 audience comments.
The initiative reflects Carmed’s effort to integrate social responsibility into scalable, measurable systems. By linking digital engagement directly to funding, the project creates a mechanism where awareness and action occur simultaneously. “This project reflects our belief that impact should be both meaningful and measurable,” said Mustafa Can, Founder of Carmed Pharmaceuticals. “We wanted to create a system where people can contribute simply by engaging, while ensuring transparency and real-world benefit.” Ceren Can, Global Brand Director of Carmed Pharmaceuticals, added, “Farkındayım represents how we think about impact as a company. As we expand internationally, including into the United States, we want to demonstrate that scientific development and social responsibility can move forward together.”
Carmed’s launch of “Farkındayım” comes as the company continues to expand its presence in the United States, including planned distribution through major digital platforms such as Amazon. The company’s U.S. strategy focuses on building long-term credibility through research-driven product development, regulatory alignment, and increased brand visibility. Carmed Pharmaceuticals is known for its research-driven approach to botanical formulation development, and the company states that social responsibility is an integral part of its long-term vision. Additional information, media assets, and campaign materials are available upon request. Watch the official “Farkındayım” campaign video on YouTube and listen to the music on Spotify. Visit Carmed Pharmaceuticals website and visit them on Instagram.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Carmed Launches 'Farkındayım' Initiative for Animal Welfare
