CallRail Shuts Down Lead Center, AvidTrak Offers Native Alternative

CallRail has officially shut down its Lead Center, forcing businesses, agencies, and lead-driven teams who relied on its integrated call handling and agent workflows to migrate to RingCentral's separate contact center solution. This transition introduces significant challenges for customers, including additional licensing fees, implementation work, and ongoing costs outside CallRail's core call tracking product. The move effectively removes a key value proposition that originally differentiated CallRail: a native contact center tightly connected to call tracking and attribution. Maintaining the same workflows now requires managing multiple vendors, integrations, and higher recurring expenses, creating operational complexity for organizations that depend on seamless call management.

AvidTrak emerges as a direct alternative with its lead maximizer, a fully native contact center designed to work seamlessly with AvidTrak's call tracking platform. Unlike solutions that separate call tracking from call handling, the lead maximizer keeps routing, agent workflows, and attribution inside one unified system. The platform offers comprehensive features including inbound call routing using queue routing, sequential or simultaneous forwarding, IVR menus, and zip code–based routing, plus live call management with whisper, barge, monitoring, and supervisor controls. It also captures voicemails, enables voicemail callbacks, prevents missed inquiries, and tracks agent activity and call outcomes without breaking attribution or reporting. AvidTrak's contact center is built directly into its platform, eliminating the complexity of syncing call data across separate systems, making it an attractive option for CallRail users seeking to maintain integrated functionality.

The lead maximizer is enhanced by sophisticated AI tools designed for real operational use, including Leena, an AI-based virtual receptionist that answers calls when live agents are unavailable, captures caller details, qualifies inquiries, and routes calls appropriately. Additional AI-powered features include transcription and conversation outcome extraction that automatically identify key moments like bookings or pricing inquiries, real-time conversation analytics and sentiment analysis to understand call intent without manual review, and Avidia, an AI data analyst that allows users to analyze call data through plain-language questions. With CallRail exiting the contact center space, AvidTrak positions itself as one of the few providers maintaining native, fully integrated contact centers connected directly to call tracking, offering affordable pricing starting at $20/month while prioritizing transparent costs, strong product support, and flexibility for both simple and complex call routing environments. For more details, explore AvidTrak's Contact Center (The Lead Maximizer) and their inbound contact center solutions.